This piece originally featured on PYMNTS.com as part of their Briefing Room podcast series featuring Mike Panzarella, director of financial services at Perficient. “Perficient Prepares FIs for Omnichannel Shift” Story by Pete Risso, Financial Writer Omnichannel is fast becoming one of the hottest buzzwords in the payments industry, and for good reason: Recent data suggests […]
Elizabeth Dias
Elizabeth Dias is an experienced technology marketing strategist focused on the financial services and retail industry at Perficient. With over nine years of experience as a professional business-to-business (B2B) marketer, Elizabeth is knowledgeable in technology strategies for the financial services industry focusing on mobile banking and payments, data analytics, and enterprise information management. She also closely follows the fintech community as well as tech trends in social and digital, and is also an active blogger and thought leader on Twitter (@techmktggirl).
Connect with Elizabeth

Blogs from this Author
What’s All the Money2020 Buzz About?
As many of us gear up for Money2020, the subject of payments is top of mind as the event brings together a global community of impressive innovators in payments and financial services. Join our live YouTube broadcast with industry leaders and payment innovators for a panel discussion not only the trends and challenges ahead, disruptors and […]
Systems of Engagement are Key Enablers for Omnibanking
Omni-channel is probably one of the hottest buzzwords in the retail industry and we’re starting to see it spill over into other industries like financial services. Omni-channel opens up the doors for organizations to attract and satisfy customers by engaging with them on a whole new level as they become more tech savvy and engage […]
Top 5 Technology Trends in Financial Services – July 2013
Trying to stay ahead of the curve when it comes to IT issues is a challenging task. Emerging technology forces in the financial services industry are already impacting business. The convergence of these forces does present challenges; however, it also provides a window of opportunity for financial institutions to elevate business performance and gain a […]
GoBank is a crowd-pleaser on Google Play Store
GoBank has been in the news a lot lately with the launch of their new mobile-first banking app. Their no overdraft and “pay what you want” fee structure prove to be rather compelling for potential customers to switch banks. GoBank’s single-touch onboarding process and creative design are also indicative of good user experience design and […]
Top 5 Technology Trends in Financial Services – June 2013
Trying to stay ahead of the curve when it comes to IT issues is a challenging task. Emerging technology forces in the financial services industry are already impacting business. The convergence of these forces does present challenges; however, it also provides a window of opportunity for financial institutions to elevate business performance and gain a […]
Capitalizing on Emerging Payments with a Succesful Strategy
We’ve heard it a million times. Mobile technology is changing the way customers interact with most organizations, most prominently in financial services and retail. Key players must possess mobile versatility and utility as emerging payment strategies reshape how we engage with customers on digital channels. During our upcoming webinar, “Cashing in on Mobile Payments with […]
Top 5 Technology Trends in Financial Services – May 2013
Trying to stay ahead of the curve when it comes to IT issues is a challenging task. Emerging technology forces in the financial services industry are already impacting business. The convergence of these forces does present challenges; however, it also provides a window of opportunity for financial institutions to elevate business performance and gain a […]
Perficient Receives Accolades for Partner Achievements
While at EMC World earlier this month, EMC announced the winners of its Partner Innovation Awards. These awards recognize partners for excellence and innovation in solution development, design integration, and best practices for implementation and deployment of a solution that serves our mutual customers. TriTek Solutions, now Perficient, was the proud recipient of EMC’s Outstanding […]
The ‘Silver Linings Playbook’ for Banking Transformation
2013 will be a momentous year in which banks and financial services companies will be forced to innovate or get left behind, transform or face regulatory challenges, and embrace change or see profits dwindle. Perficient showcased its new E-book, “2013 Bank Transformation Guide” at Bank Innovation where we engaged in similar discussions with some of […]
Top 5 Technology Trends in Financial Services – April 2013
Trying to stay ahead of the curve when it comes to IT issues is a challenging task. Emerging technology forces in the financial services industry are already impacting business. The convergence of these forces does present challenges; however, it also provides a window of opportunity for financial institutions to elevate business performance and gain a […]
Fintech’s impact on and parallels to healthcare IT
I recently came across a Gigaom article, written by Phil Fasano of Kaiser Permanente, discussing the parallels to new and disruptive technologies in the financial services industry healthcare systems need to embrace to improve the quality of patient care while reducing costs. This article got my wheels turning. There are a lot of parallels to financial services […]