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Elizabeth Dias

Elizabeth Dias is an experienced technology marketing strategist focused on the financial services and retail industry at Perficient. With over nine years of experience as a professional business-to-business (B2B) marketer, Elizabeth is knowledgeable in technology strategies for the financial services industry focusing on mobile banking and payments, data analytics, and enterprise information management. She also closely follows the fintech community as well as tech trends in social and digital, and is also an active blogger and thought leader on Twitter (@techmktggirl).

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Blogs from this Author

Top 10 Best Banking Blog Winners Recognized

This morning Financial Brand announced the winners of their 2012 Best Banking Blog Awards. With more than 1,000 votes cast and a number of write-ins (including our blog) it is evident that there are a number of great blogging resources out there for the online community to digest! If you haven’t seen the announcement yet […]

Best Banking Blog Awards – Cast Your Vote!

Although the Perficient brand has been around for more than 14 years serving customers, our Financial Services technology practice and blog are new this year. Today I came across a blog post from The Financial Brand for their “Editor’s Choice” Award. The Best Banking Blog nominees include more than 21 banking blogs – each with a different perspective […]

Top 5 Technology Trends in Financial Services – October 2012

Trying to stay ahead of the curve when it comes to IT issues is a challenging task. Emerging technology forces in the financial services industry are already impacting business. The convergence of these forces does present challenges; however, it also provides a window of opportunity for financial institutions to elevate business performance and gain a […]

Seeking a “Digital Edge” to Create Value in Financial Services

I was following some of the live tweets from technology professionals attending Gartner Symposium/ITxpo in Orlando today. Much of the discussion at the event is around helping CIO’s and IT leaders focus their attention on growth, cost reduction and competitive advantage – all while filtering out the noise around disruptive technologies like cloud, social, mobile […]

6 Great Financial Services & Banking Technology Infographics

Who doesn’t like infographics? Infographics are not only engaging and easy to share via social media, but they provide data visualization for content that would otherwise be information overload. The financial services industry is complex and often a rapidly changing industry with new technology innovations and banking strategies. I thought I would take the opportunity […]

FinTech Trends from BAI: Payments, Mobility and Engagement – What About Data?

This year was Perficient’s first year exhibiting at BAI Retail Delivery and there was a lot to take in from the event!  As we prepared for the conference and I worked on messaging, we knew our financial services technical capabilities were in-tune with the major topics being discussed at BAI. What we were suprised by was the […]

Outlook on BAI Retail Delivery 2012

Next week Perficient Financial Services will be heading to BAI Retail Delivery in Washington D.C., along with more than 1,800 attendees and 200 exhibitors to exchange information on banking strategies and technology trends transforming the retail banking industry.  If you’re in town for the conference, we’d love to have you stop by to talk tech with the […]

Mobile Payments Resources – New White Paper and On-demand Webinar

Today I was reading a guest article on Bank Systems & Technology from Gary Greenwald, Citi’s managing director of digital money services, on the subject of banks tackling mobile payments and other digital initiatives. He was commenting on Citi’s effort around creating a new business called “Citi Enterprise Payments” and how he was tasked with […]

Outlook on Oracle OpenWorld 2012

On Sept. 30 – Oct. 4, global financial services professionals and insurance industry executives will attend Oracle OpenWorld in San Francisco, the most important education and networking event for Oracle technologists, customers and partners. While you’re there, catch up with the Perficient team, an Oracle Platinum Partner, for hands-on demos, a track session, and drawings […]

Time to Jump on the Mobile Payments Bandwagon

As of late, I can’t go a day scanning my Google Reader or social media where I don’t see an article about a new mobile payments startup, unique loyalty features, the possibility of retailers coming together to form their version of a mobile payments platform, acquisitions announced, or predictions on which competing technology will come […]

The Convergence of Technology and the “Social Banking” Experience

As a technology marketer, I thought it was appropriate that I begin my blogging experience with a post about the role of both social media and technology in the financial services and banking industry.  As mentioned in a recent HBR blog post, many traditional forms of marketing have been tossed to the wayside.  In response […]

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