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Outlook on Oracle OpenWorld 2012

On Sept. 30 – Oct. 4, global financial services professionals and insurance industry executives will attend Oracle OpenWorld in San Francisco, the most important education and networking event for Oracle technologists, customers and partners. While you’re there, catch up with the Perficient team, an Oracle Platinum Partner, for hands-on demos, a track session, and drawings as we discuss some of the industry trends and solutions.

Oracle OpenWorld will feature more than 20 sessions dedicated to financial services and will include presentations from industry experts like CitiGroup, National Australia Bank, Nationwide Insurance and others. In addition to best practices, transformational strategies, and business optimization solutions, I think it will be safe to say that significant focus will be placed on the use of Big Data in financial services. (Check out some of the Twitter activity using the #OOW12 hashtag.) In a recent Oracle report, 94% of C-level executives say their organization is gathering and managing more business information today than two years ago (by an average of 86% more).

I expect the Oracle session, “Big Data in Financial Services: Technologies, Use Cases and Implications” will be widely attended with a lot of attention focused on Oracle’s Financial Services Analytics applications. I’ve seen a lot of buzz around BI/Big Data. Based on Oracle’s findings, this proves organizations aren’t prepared to manage the data deluge and struggle with using customer information, operational data and sales and marketing information.  Financial services organizations are going to look for and rely heavily on success stories that demonstrate growth and profitability as a derivative from leveraging analytical solutions. Oracle OpenWorld is a great place to gain real-world experiences and business knowledge to effectively implement Big Data strategies.

Are you attending Oracle OpenWorld? I’d love to hear what you’re most excited about at Oracle OpenWorld or what topics you plan to attend.

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Elizabeth Dias

Elizabeth Dias is an experienced technology marketing strategist focused on the financial services and retail industry at Perficient. With over nine years of experience as a professional business-to-business (B2B) marketer, Elizabeth is knowledgeable in technology strategies for the financial services industry focusing on mobile banking and payments, data analytics, and enterprise information management. She also closely follows the fintech community as well as tech trends in social and digital, and is also an active blogger and thought leader on Twitter (@techmktggirl).

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