A company’s brand purpose serves as its guiding light. It shouldn’t be a complicated statement filled with buzzy words. Instead, it should be a clear and simple indication as to why your brand exists (besides to make money, of course). It’s not enough to simply publish your brand purpose. You must use it to boldly […]
Cheryl Davis
Cheryl Davis is a Director of Digital Marketing at Perficient. She has 20+ years of marketing experience, including brand strategy, content, social media, email marketing, and customer experience for B2B and B2C brands.
Blogs from this Author
How to Harness Generative AI for Thought-Leadership Content Creation
Thought leaders build credibility and trust by creating content that showcases deep knowledge and unique perspectives. However, the writing process can be time-consuming and labor-intensive (and not all thought leaders are strong writers). That’s where AI writing assistants come in. With cutting-edge large language models like OpenAI’s GPT-4, content creators can now streamline the process […]