Read more about my thoughts on ecommerce returns on MarTech. With global ecommerce still on the rise, there’s been a corresponding increase in returns. About 30% of online purchases are returned, compared to just 8.89% from physical store sales. The financial impact is significant, with an estimated annual cost of $400 billion in the […]
Alicia Arnold
Alicia brings 20-years of award-winning experience at the intersection of Digital, CX, Marketing, and Technology. She partners with Perficient’s Enterprise clients to navigate the complexities of growing brands in an ever-increasing, technology-centric world. Alicia has held executive-level agency and consulting roles at Cognizant, Forrester, and Isobar. She is the recipient of 2 Cannes Lions and striving for a trifecta. Alicia holds an MBA in Marketing from Bentley University and a MSc in Creativity, Innovation and Change Leadership from SUNY Buffalo.
Blogs from this Author
Consumer Behavior: The Catalyst for Digital Innovation
Consumer behavior is not just shaping online business operations—it’s fundamentally changing the digital marketplace. This paradigm shift is forcing companies to adapt or be left behind. Here are the key trends that will redefining the digital landscape in 2025: The AI Revolution: From Convenience to Necessity Artificial Intelligence will be the cornerstone of modern consumer […]
Elevating Employee Experience (EX) in the Age of AI
Addressing the Talent Shortage While fears of AI-driven job displacement dominate headlines, the real crisis looming is a $8.5 trillion talent shortage projected by 2030. Much like the famous ‘invisible gorilla’ experiment, where viewers focused on counting basketball passes miss a costumed figure walking through the scene, businesses risk overlooking a crucial element: the Employee […]