Delivering exceptional digital experiences requires a powerful, flexible, and scalable content management system. Optimizely’s SaaS CMS continues to evolve with new features and innovations designed to drive efficiency, enhance flexibility, and unlock greater value. Perficient, a trusted leader in digital transformation, has deep expertise in Optimizely solutions, helping businesses implement and optimize their CMS strategies for maximum impact. Here’s a look at the latest advancements that can enhance content management and customer experiences.
Why SaaS CMS Matters
SaaS CMS was developed to provide businesses with a seamless, scalable, and cost-efficient content management solution. Key benefits include:
- Automatic Updates: Stay up to date with the latest features—no manual effort required.
- Scalability: Effortlessly handle traffic spikes and evolving content needs.
- Flexibility: Headless configurations and multi-channel delivery for diverse requirements.
- Superior User Experience: Streamlined workflows, continuous releases, and faster time to value.
By combining these strengths, SaaS CMS enables businesses to adapt to ever-changing digital demands and deliver engaging, personalized content efficiently.
New Features and Enhancements
1. Visual Builder Enhancements
- Section-Enabled Blocks: Editors can leverage preconfigured design elements, improving productivity and consistency. Reusable templates ensure faster page builds without requiring technical expertise.
- Interactive Previews: Real-time previews at the element level allow teams to visualize changes instantly, reducing errors and enhancing collaboration.
- Styling Control: Developers can define style options, ensuring brand consistency while giving editors a guided but flexible approach to design.
2. Robust Scalability
- SaaS CMS now includes hyperscaler capabilities to handle increased traffic automatically. Hosting flexibility and reliability are enhanced through integrations with Vercel and Netlify, enabling seamless scaling.
3. Enhanced Content Modeling and Multi-Step Workflows
- The new Content Modeling UI simplifies content structuring, making it easier to create and manage content types.
- Customizable multi-step workflows streamline approval processes and improve content governance.
4. Expanded Language Support
- Enhanced semantic search capabilities support additional languages, broadening global reach.
- AI-driven search refines content discovery by understanding user intent and delivering more accurate results.
5. HIPAA-Ready Compliance
- For organizations in healthcare and other regulated industries, SaaS CMS now supports HIPAA readiness, ensuring compatibility with compliance requirements.
What’s on the Roadmap?
Graph Portal
- A new Graph Portal will enable teams to build and manage queries, set up webhooks, and troubleshoot with ease.
AI-Powered Auto-Translations
- Automated translations will simplify multilingual content management, allowing businesses to expand their global presence efficiently.
Integrated Digital Asset Management (DAM)
- A seamless DAM integration will eliminate the need to switch between systems, streamlining content workflows.
Embedded Experimentation and Personalization
- A/B testing and feature experimentation will be embedded directly into the CMS UI, enabling businesses to deliver personalized digital experiences with precision.
How SaaS CMS Drives Business Value
- Faster Time to Market: Automatic updates, reusable components, and intuitive tools accelerate project delivery.
- Enhanced User Experiences: Organizations can deliver personalized, scalable, and engaging content across channels effortlessly.
- Cost Efficiency: Reduced operational overhead allows businesses to allocate resources more effectively.
Perficient’s Optimizely practice helps organizations implement and maximize the benefits of SaaS CMS, ensuring they stay ahead of evolving digital needs. By leveraging these new advancements, businesses can optimize their content strategy, enhance user engagement, and drive measurable results.
