Most OEMs today consider loyalty a priority in their playbooks. This focus makes sense on a lot of levels, especially given the changing shopping preferences of consumers and the wide array of choices available. These choices extend well beyond the brand, model, type of ownership, and the question of EV vs. ICE. Today, we are […]
Keith Tomatore
A long-time senior executive in the auto industry who has held the position of SVP, Retail Marketing at Global Team Blue (GTB, a WPP Company) on the Ford Retail Business. In this role, Keith worked with the Ford Dealer Associations across the country to help them with their Precision Marketing and digital efforts. Also, he served as CEO of iFrog Marketing Solutions, which focused on Automotive advertising solutions for Tier 2 and Tier 3.
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Blogs from this Author
Let’s Strengthen Our Culture of Mentorship: Friends Of The Children Event
Sometimes, folks overlook Detroit as a cosmopolitan city. I am originally from Connecticut and spent a lot of time in New York City, Washington DC, and Boston, so I understand the sentiment. However, I think Detroit can hold its own. I’ve never felt more Detroit pride than when I attended an amazing event for the […]
How Can Dealerships and A Direct-to-Consumer Approach Coexist?
While working on primary research regarding the customer journey, I’ve been speaking with both consumers and dealerships about the most pressing matters in automotive innovation. Hearing from both sides has made me realize that there is a bit of a disconnect in their worldviews, and this disconnect is fueling so many of the issues we’re […]
Dealer Transformation Has Started, But It Is Certainly Not Completed
Last night, I went to the dealership to pick up my new leased vehicle. I tend to like leasing vehicles because technology changes so quickly. A typical 3-year lease tends to be on the outer limits before the technology is obsolete. Anyhow, my wife and I went to the dealer. I saw my new vehicle […]
Connected Vehicles: The Future of Automotive is Here
Vehicles today remind me of smartphones on wheels. When you get down to it, they are computers capable of software upgrades, navigation, sensing, and even entertainment through subscriptions or mobile apps. Automotive manufacturers are realizing that many young consumers are preferring frictionless and fully digital customer journeys as opposed to multiple lengthy in-person visits to […]
Why OEMs Should Start Taking Automotive Subscription Services Seriously
Sitting here by the lake on a Saturday afternoon, I am watching my wife scroll through our entertainment options. This otherwise ordinary practice made me realize that we are very used to subscriptions and countless choices for entertainment. Before our modern bombardment of media, my childhood consisted of three network channels and a large antenna […]
It’s Time For a Reality Check On Electric Vehicles
As someone who is passionate about reducing our carbon footprint, I have been eagerly following the development of EVs (electric vehicles). However, as I consider the magnitude of the changes required to transition from ICE (internal combustion engine) vehicles to EVs, I believe that this transformation should happen gradually over time. The impact of this […]
Lessons Learned from Future Automotive Leaders at the MRacing Unveiling Event
Future of Automotive Leaders Last week, I had the honor of attending an unveiling event at the University of Michigan as part of our new “Electrifying the Future of Automotive” program. If you’re not yet familiar, Perficient sponsors eight college race teams across the country that build single-seat formula-style vehicles from scratch to race nationally […]
The True Ramifications of EV vs. ICE
Today, I started to think about “The Great EV Push” and some of the differences between EVs and internal combustion engine (ICE) vehicles. When we discuss EV vs. ICE, we often focus on the driver’s experience and overcoming barriers to EV sales, which is great, but this excludes a discussion of the bigger picture. Is […]
Key Takeaways from the Automotive and Manufacturing Networking Lunch at Adobe Summit 2023
This week, I had the great honor of speaking during the Automotive and Manufacturing Networking Lunch at Adobe Summit 2023. Before I say anything else, I want to acknowledge what our partners at Adobe have built as industry leaders in technology solutions that enable companies to become experience makers. Not only is Adobe a leader […]
Energy Companies and Electric Vehicle Manufacturers Must Partner to Answer Renewable Energy Demand
Environmental initiatives are only successful if the effects are not more harmful than the outcomes. In the case of both electric vehicles (EV) and energy companies, the race towards net zero is a complicated one. On one hand, energy companies must shake a negative reputation for their contributions toward emissions and pollution. On the other […]
Overcome Barriers to EV Sales with Customer Experience Excellence
Overcoming Barriers The barriers to entry for electric vehicles (EV) feel overwhelming for most Americans. Not only are current models priced well above the average consumer’s financial ability, but they also require home charging and accessibility to public charging stations that are yet to be mainstream. When consumers invest in EV and home charging stations, […]