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Keith Tomatore

A long-time senior executive in the auto industry who has held the position of SVP, Retail Marketing at Global Team Blue (GTB, a WPP Company) on the Ford Retail Business. In this role, Keith worked with the Ford Dealer Associations across the country to help them with their Precision Marketing and digital efforts. Also, he served as CEO of iFrog Marketing Solutions, which focused on Automotive advertising solutions for Tier 2 and Tier 3.

Blogs from this Author

Showing The Final Product App On The Mobile Phone

Maximizing Opportunities in the Automotive Industry: Our Expertise, Your Success

Today is my first blog of 2023, like anything, a new beginning. Yesterday, I was on a phone call with a dealer friend of mine who was quite optimistic about 2023. This dealer was focused on transforming his dealership for electric vehicles and on consumer preferences that are changing the very nature of what an […]

Charging Stations For Electric Cars At A Parking Lot

The Reality and Promise of EV Transformation

I am so excited about the momentum we are seeing in the automotive/mobility industry around electrification and, in particular, EVs. It is a calling that is larger than just buying a new vehicle or getting from point A to point B. It is about something more significant than us; it is about sustainability, the environment, […]

Speed And Motion In Tunnel

Why Automotive Dealers Remain Critical to Traditional OEMs

During this holiday season of thanks and introspection, I find myself reflecting on things that I cherish the most in my career. The automotive industry is at a great inflection point where consumer preferences dictate that there must be changes in how the industry operates. First off, Digital First and researching, shopping, and doing more […]

Man Driving His Car

Automotive Companies Require a Digital-First Mindset To Transform Faster and Smarter

I spent much of this week writing our Digital First Industry Position for the Automotive industry. As someone who has been online since the early days of the Internet, sometimes it amazes me that in 2022, we are still talking about Digital First. I had the privilege of creating the first online ads on washingtonpost.com, […]

Test Drive Concept

Understanding the Importance Of Heritage OEMs and Their Dealer Networks

Sitting here on a Saturday afternoon with my father-in-law, who is visiting Michigan for the weekend. My father-in-law, Jim O’Connor, is retired today. He was an executive at Ford Motor Company for a great many years who oversaw sales and marketing operations and was specifically influential in the dealer network. I love our time together […]

Young Woman At Home

Macroeconomics Driving eCommerce in the Automotive Industry

One of the biggest buzzwords of our day in the automotive industry is eCommerce. All the major auto companies are talking about improving the online shopping experience. They’re all focused on the consumer experience. At the same time, there is an emphasis on direct-to-consumer in terms of commerce. The EV-only companies have started this trend […]

For Heritage OEMs and EV-Only, Challenges and Opportunities Abound

The automotive industry is acutely focused on electrification and defining new standards for emissions. Until recently, electric vehicles were costly to develop and buy, leaving OEMs and customers uncertain of their future potential. Many new technology startups have disrupted the automotive industry by innovating new technologies, reducing battery prices, and creating the potential of commercializing […]

Successful Deal In A Car Showroom!

The Key to Automotive Transformation Is Customer Centricity

These days, a lot of companies talk about customer experience, customer centricity, customer focus, and customer obsession. And it all sounds great. It is exactly the right thinking, and it is something that nobody can really object to or debate in terms of the correctness of the sentiment. However, being customer focused is more than […]

Searching For Car Rental Online

The Importance of an Automotive SEO Center of Excellence

This is an interesting time in the automotive industry. We have supply chain issues, chip shortages, sky-high gas prices, inflation at a 40-year high, and a push for electrification and mobility. All these things equate to fewer vehicles to sell. Automotive companies are pivoting more toward ecommerce and focusing on special ordering so that customers […]

Brand New Cars In A Row At Dealership

Doubling Down on Our Strengths To Help Automakers Drive Innovation and Growth

I joined Perficient, an end-to-end global consultancy, last December. Let me explain why. The Strategy & Consulting team I joined is full of incredibly talented professionals. Some have been with the company for over a decade, while others have recently joined. Many of these folks came from the industry/client side of the business, which brings […]