Jessica Karasek, Author at Perficient Blogs

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Jessica Karasek

Posts by this author:

Transparency: Going Beyond Privacy Regulations

Consumers are all too willing to share their information for a dollar off at the supermarket. However, this doesn’t mean they don’t worry about how data could affect their privacy. And this concern is well-founded due to the amount of data being created and shared in today’s digital world. It’s true, companies must be mindful […]

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#AdobeChat Recap: CX and Digital Transformation

There are certain things that are better together. Just like cookies taste better with a glass of milk, customer experiences are always better with digital transformation. During the most recent #AdobeChat, we discussed CX and digital transformation with special guest Brian Solis. Here are some of the highlights: What’s the problem with thinking CX and […]

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People-Based Marketing: The New Gold-Standard

Consumers are constantly being bombarded with advertisements vying for their attention. But when was the last time a billboard or online form really caught your attention? You probably can’t remember. Marketing is a constantly evolving industry, and while consumer-driven content isn’t a new idea, people-based marketing is the new gold-standard. What is People-Based Marketing? Danielle […]

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Video: Adobe Summit Survival Tips

Even an amazing conference like Adobe Summit can be hard to navigate. With so many sessions to chose from, events to attend, and people to meet it can feel like running a marathon. In fact, one of our team members once logged over 120,000 steps during their day Summit experience. This is Greg Dawson’s fourth […]

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An All New Adobe Summit

A lot has happened since last year’s Adobe Summit! But we packed our bags, traveled from near and far, and are finally in Las Vegas to kick off this electrifying event. As announced today, we are once again a silver sponsor and our team is out in full force. We’re so excited to see some […]

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Transform Your Business with a Digital Experience Platform

With the increased demand for personalized and connective experiences, it’s unsettling that so many businesses are still wasting resources trying to piece together systems that weren’t designed to work together. Not only are they unsuccessfully trying to blend these solutions, but many organizations are managing them with separate processes. Executives increasingly recognize the importance of […]

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AI – More Than a Buzzword

Artificial Intelligence (AI) is much more than what we see in science fiction movies. From machine learning to predictive analytics, AI has forged the way for smarter, data-driven decision making. Understanding how AI fits into your digital marketing strategy is crucial if you want to stay relevant in today’s market and in years to come. […]

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#AdobeChat Recap: Content Driven Experiential Commerce

Content is all around us. Consumers are flooded with it everywhere they turn. So how can we create personalized content that will stand out to consumers wherever they are? In the most recent #AdobeChat, we discussed how we can use content to drive experiential commerce. Check out these highlights: How has media consumption changed over […]

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Video: Sitecore Omni & JSS

The highly anticipated second episode of multi-part Sitecore series is finally here! This series is designed to give you insights and tips on all things Sitecore. The release of Sitecore 9.1 came with many exciting new features, and in this episode, we will discuss Sitecore Omni & JSS: Sitecore Omni An umbrella that encompasses several components […]

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Make Data Your Brand’s Biggest Asset

We’ve all heard the saying “More is always better”. But when it comes to data, having more isn’t enough. Most brands are able to acquire plenty of data but are often left frustrated and unsure about how to use it. Having actionable information is the key to turning data into a brand’s most valuable asset. […]

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Sitecore Distinguishes 11 Perficient Digital Experts as MVPs

Becoming an MVP requires dedication, perseverance, and the continuous goal to create new possibilities. Each year, Sitecore identifies a select group of Sitecore Experience Platform experts around the globe who have earned the title of MVP. This year we are proud to announce that eleven of Perficient Digital’s very own Sitecore experts have been named a Sitecore […]

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Portals: The Foundation for Personalized Content Experiences

For a tool to be useful, it must be wielded by someone who knows how to properly use it. Portals are robust tools that can help businesses deliver personalized experiences by surfacing the right content at the right time. But just like any other tool, portals require an investment in understanding before they can be […]

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#AdobeChat Recap: Connecting With Your Audience

Once upon a time, marketers were ecstatic if they could meet their consumers and form a connection a fraction of the time. Today’s expectations are drastically different. The new standard is being able to consistently connect with your audience wherever they are. In the most recent #AdobeChat we discussed connecting, understanding and creating with your […]

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Top 5 Sitecore Blog Posts From 2018

As we prepare to start a new year, many of us enjoy reflecting on all that happened this year. Our talented team published so many incredible posts encapsulating their favorite tips, features, and events. But within all that extraordinary content, there were a few posts that really excited our readers. If you haven’t already checked them out, […]

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Use Intelligent Content to Create Incredible Experiences

Artificial Intelligence (AI) affects our lives in unexpected ways every day. Machine learning has changed the method and speed that companies can deliver personalized content. And because of this, expectations are consistently increasing across all industries. In a recent guide that we created together with Adobe, we take a closer look at how you can […]

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Personalized Video – Why It Works

Regardless of the industry, companies are constantly analyzing and trying to improve their digital customer experience. And while is safe to say that most customers interact with brands online, this doesn’t mean they aren’t expecting a personal touch. In today’s fast-paced world it’s important to focus on making every moment a customer interacts with your […]

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Video: Sitecore Experience Accelerator 9.1

The Sitecore ecosystem is always evolving! So our team has decided to create a multi-part series designed to give you insights and tips on all things Sitecore. With the recent release of Sitecore 9.1 comes exciting new and expanded features. In this first episode, we focus on the SXA feature in Sitecore Experience Platform. Sitecore […]

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Creating Intelligent Content with AI

Creating content that will both entice customers and create a compelling experience is a constant challenge. And with consumer expectations always rising, marketers need to develop a steady flow of captivating content. You start the process with ideas and concepts, then create and manage assets, deliver and personalize experiences, and finally analyze performance. And hopefully, you […]

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Sitecore Symposium 2018 – Off to an Exciting Start

Sitecore Symposium 2018 is off to an exciting start! Mark Frost, Sitecore CEO, kicked off the opening keynote by announcing their definitive acquisition of Stylelabs, an innovative content marketing vendor. Stylelab brings their digital asset management (DAM), marketing resource management (MRM), and product information management (PIM) applications to Sitecore’s already robust digital experience marketing platform. This […]

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The Critical Role of Content in Commerce Today

Remember what life was like, say, 10 to 15 years ago? Myspace reigned supreme of all social networks (there wasn’t much competition). Most of us carried a Blackberry (forget iMessages, we sent BBMs instead). The World Wide Web had been around for some time, but we hadn’t reached the era of ubiquitous internet. Given this, […]

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