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Crush Your Content Marketing with Artificial Intelligence

As a content marketer for Perficient, it’s my job to tell the story of technology and why new solutions on the market are important for enterprises. At the very core, my goal is to provide value as you embark on your journey to learning and understanding the market.

While my employer could turn to a content farm (and thereby leave me out of a job), where writers are sometimes paid just fractions of pennies, for inexpensive content, they instead recognize the value of natively written and high ranking content. Your organization might feel the same way, especially when looking to implement a value-driven buyer and digital experience journey.

That said, writing doesn’t always come easy with the maladies of writer’s block. As the title suggests, there’s a cure in artificial intelligence.

Introducing AI to the Content Marketing Experience

Our friends over at IBM have a cool write up about Articoolo, which helps writers create high quality and unique content from scratch, simulating the actions of a real human writer. Users can choose the topic and length, and an algorithm does the initial work. It helps writers do their jobs more quickly and cost effectively. The platform was created through IBM Bluemix, which ensures high availability and the flexibility Articoolo needs to meet changing demands. Furthermore, the Watson AlchemyAPI service performs powerful text analytics and natural language processing capabilities to fuel the algorithm that creates fresh, coherent content simulating a human writer.

With a combination of both AI and human efforts, Articoolo presented writers with a starting point for their writing as well as key statistics around maximizing SEO and click-through. While not everyone wants an algorithm to create content, getting started is sometimes the hardest part of the process.

Finally, in addition to the software platform, an API and a WordPress plug-in are also available for use. With quality content being such a commodity, finding anything to close the gap for a better end-user experience is worth it.

Create Quality Experiences

Are you a communications or technology professional looking to create a better customer journey? Speak to one of our experts today at and download our portal guide below to gain additional customer journey best practices.

Today’s organizations must be more connected to their customer than ever. As the buyer’s journey evolves, leaders must also adopt the right technologies to influence positive business outcomes. This post is a part of a series focused on helping enterprises develop the necessary strategies and best practices to better connect with their customers. Check out the other blogs in this series.

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Albert Qian

Albert Qian is a Marketing Manager at Perficient for our IBM PCS, DevOps, and Enterprise Solutions Partners focused on cloud computing technologies.

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