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Posts Tagged ‘IBM WebSphere Portal’

Navigating The Terrain after IBM’s Sale of Watson Commerce

The “Amazon effect” and other convenient online shopping experiences have skyrocketed consumer expectations. You can buy just about anything via the web, mobile apps, and more recently, with devices like Amazon Echo or Google Home. For brands to keep up with these expectations, commerce platform solutions are evolving just as quickly. In the last few […]

5 Digital Experience Fears to Overcome this Halloween

In the age of customer obsession, nothing is worse than a bad customer experience gone viral. Whether it’s a package arriving late, rude service people, or ignored product defections, headline-hungry newsrooms and vigilant everyday individuals pick up experiences quickly and won’t hold back in their stinging criticisms. Thankfully, there are paths around these fears. In […]

How to Tie Event Marketing with Your Digital Experience

Every Fall, the calendars of marketing managers across the country fill up with invitations to conferences and trade-shows. Lured by the promise of sales, networking, swag bags, and more, many of these conferences bring together industry professionals to push forward thought leadership, new products, and ideas. Planning a conference is hard work, requiring the collaboration […]

Crush Your Content Marketing with Artificial Intelligence

As a content marketer for Perficient, it’s my job to tell the story of technology and why new solutions on the market are important for enterprises. At the very core, my goal is to provide value as you embark on your journey to learning and understanding the market. While my employer could turn to a […]

How to Design a Delightful Customer Portal

Once the governance piece of portal design is complete, it is time to move into designing the customer portal. What you do in this part of the process is important since your end users will be the ones directly benefitting. No matter what type of community you’re trying to build, there are a few basic […]

How to Conquer Your Portal Governance Strategy

Portal management is a key to delivering an effective digital experience. Studies have repeatedly demonstrated that if users are dissatisfied with their portal experiences, they go elsewhere. As a result, portal architects must not only take into consideration the look and feel of a portal, but also the governance that keeps it running like a […]

5 Questions to Ask for Discovering Buyer Personas

Buyer personas are a crucial component of the buyer’s journey. After all, the lack of proper targeting means that those whom you actually want to see your services and products will likely be seeing those of your competitors. Developing a buyer persona takes work and requires buy-in from your engineering to your sales team. In […]

4 Ways to Convert the Modern Customer

Conversion is the ultimate goal for any enterprise organization. After all, it’s what drives revenue and continuity in any industry. Depending on the industry however, conversion time can be anywhere from minutes to months. Converting any customer is hard work in the era of digital transformation, especially with the amount of noise and options available. […]

RECAP: Driving Employee Engagement with Video

Last week, we sat down with IBM on a webinar to discuss the emergence of video in the enterprise and the various use-cases for organizations looking to innovate how they communicate to their audiences. Broadcast on Ustream, Perficient Technical Director Glenn Kline and Chris Zaloumis of IBM Cloud Video walked through the IBM Cloud Video […]

How to Tell Engaging Customer Stories

Earlier this year during the Super Bowl, IBM and H&R Block teamed up to tell the story of how filing for taxes will change with the integration of new artificial intelligence like Watson. With successful use cases already across retail, food, healthcare, and science, the viewer learns that with Watson and H&R Block, families will […]

How to Build an Engaging Customer Portal

These days in California, the rage is all about Poke, a fish salad composed of items including tuna, seaweed, and other seasonings. Everywhere you look there is a new restaurant opening up and regardless of location, there are long lines and satisfied customers out the door. The existence of this restaurant trend, similar to that […]

3 Enterprise Collaboration Considerations for 2017

The glut of content within the modern enterprise justifies the call for appropriate collaboration platforms from document management to social networking. Despite the need however, there are numerous solutions on the market and their fragmented nature leaves more than enough leaders scratching their heads wishing for an all-in-one platform. Unfortunately, the all-in-one platform may never […]

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