Posts Tagged ‘content marketing’

Rise in Synthetic Experiences

As all marketers know, visual content creation can be a long and expensive process. Photo and video shoots require a big investment in time and budget and the end result may be just a single asset or a few shots for you to use. Stock footage and photography exists, but they don’t always quite fit […]

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How to Use AI and NLG to Write Marketing Content

Back in early 2019, I became interested in how I could use Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Generation (NLG) to write content for my blog posts.  The idea was elementary: come up with a story idea and let an AI tool write the content!  I didn’t want to create a tool […]

state of content management

Help! I Need a New Web Content Management System

So, it’s probably been at least five years since you last implemented a web content management system (WCMS). More than likely, it’s been more than eight years. The old system is increasingly out-dated, slow, hard to use, and the people who picked it are long gone. Does this sound familiar? This is a common situation with anyone […]

Thoughtful Boy Against Greenboard

There Are 3 Elements Critical to Content Marketing Success. Here’s Why.

Do you know what the key elements of successful content marketing are? Check out our recent video from Eric Enge and Mark Traphagen, who joined Perficient Digital through our acquisition of digital consultancy Stone Temple, where they explore the three common elements a campaign needs to be successful. Having user value, differentiation, and breadth and […]

Consumers to Content Marketers: I’m Interested in Me, Not You

Content marketing has been a hot topic over the past 8 years as marketers have looked for ways to connect with consumers. At Perficient, we use content marketing extensively, as evidenced by this blog. We’ve also blogged about content marketing going all the way back to 2012 (Content Marketing Impact & #SocialBusiness). The trick for […]

Crush Your Content Marketing with Artificial Intelligence

As a content marketer for Perficient, it’s my job to tell the story of technology and why new solutions on the market are important for enterprises. At the very core, my goal is to provide value as you embark on your journey to learning and understanding the market. While my employer could turn to a […]

Perficient + Adobe Play Key Roles in Award-Winning Website Redesign

Recently, Cardinal Health, one of our healthcare clients, received Modern Health’s Marketing IMPACT award for the latest redesign of its website. I was personally involved in the release, so it carries a point of pride for me. However, it’s interesting to note the technology underpinnings that made the redesign a reality. It’s Adobe all the way – […]

Oracle Marketing Cloud – The Future of Content Marketing

I attended the final 2016 session with Oracle Product Management today.  The focus was Content Marketing and what is happening in that section of the Oracle Marketing Cloud.  If you are unfamiliar with Content Marketing, think Compendium.  Content Marketing is a way for marketers to plan, create, and distribute content to the right person at […]

Top Digital Marketing Trends to Watch in 2017: Measuring Content Performance

The continuous evolution of digital channels has drastically shaped the customer experience and raised the bar for customer expectations. As we approach a new year, we’ll take a closer look at the top six digital marketing trends to watch. Trend #1 – Measuring content marketing performance will surpass the importance of content management Content management has […]

#AdobeChat is Where It’s At: A Recap on Content Marketing

Over the last several weeks, our friends with Adobe Marketing Cloud (@AdobeMktgCloud) have hosted a series of conversations on Twitter called #AdobeChat. These hour-long sessions bring together marketers, industry thought-leaders, and select Adobe Business Partners to discuss a range of relevant digital marketing topics including data-driven marketing, mobile experience and apps, and programmatic advertising. The […]

Generational Preferences that Drive Successful Content Marketing

I recently read an article on the differences between generations and how they purchase technology. It was an eye opener for me! As someone who has marketed technology and software solutions for many years, I am very interested in understanding what works at what stage in the buying process. We often talk about the buyer […]

Escaping the Digital Media Click Trap

I ran across an interesting article at the Information.com site.  It’s about how using ‘tricks’ to generate more views ultimately fails.   The main target are the news generators and the examples they use include Mashable and BuzzFeed but the lessons learned are completely relevant to anyone trying to create a great customer experience.  A […]

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