As online commerce continues to grow, retailers of every size are competing for that coveted share of wallet. Standing out among the noise of a competitive market comes down delivering a personalized and compelling digital experience.
It should come as no surprise that two of the major digital platforms – Adobe Marketing Cloud and Demandware – announced a partnership that will allow retailers to integrate these solutions and create more personalized shopping experiences.
I recently read an interesting piece that discusses how cloud integration of content and commerce will take online retailers to the next level in creating connected experiences that drive sales and build customer loyalty.
It will be interesting to hear more about how this partnership impacts online retail in the coming months. How do you see cloud-integrated platforms contributing to the evolution of digital commerce?
The Ingredients for Crafting a Personalized Digital Experience
by Stephanie Gallina on May 27th, 2016 | ~ minute read
