Volkswagen Group of America is a wholly owned subsidiary of Volkswagen AG, one of the world’s leading automobile manufacturers. They produce vehicles to sell in the U.S. that are innovative, safe, and eco-conscious, allowing them to be at the forefront of automobile technology with trusted brands such as Audi, Bentley, Bugatti, Lamborghini and Volkswagen. This pioneering manufacturer not only showcases their innovation through the cars they produce, but also through the IT infrastructure that enables communication to their customers, a network of over 1000+ dealers in the United States.
Putting Customers in the Driver’s Seat
VWGoA sales goals for 2018 are set for 1 million units. This realistic, yet ambitious goal was hindered by long process times that were generated by disparate legacy order management and distribution (OMD) systems. Their need for integration of the full vehicle ordering process from beginning to end was essential in order to achieve sales goals.
With the help of Perficient and Liferay Portal Solutions, Volkswagen group of America integrated their entire ordering system into a seamless process that also provides:
- Single entry point into order and inventory systems
- Integrated vehicle information
- Automated business processes
- Business content management capabilities
- Mobile capabilities
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