Azure Mobile Engagement is a SaaS-delivered, data-driven user-engagement platform that enables real-time and fine-grain user segmentation, app user analytics, and context-aware, smart push notifications across all connected devices. You can maximize your app usage, retention, and monetization with this powerful platform.
It allows developers, app owners, and line-of-business decision makers to directly contact app users in a personal, context-aware, and nonintrusive way—exactly when it makes the most sense for both parties. Comprehensive analytics go beyond typical key performance indicators (KPIs), highlighting the data to capture, track, analyze, and act on for improving engagement precisely when customers need your products or services.
Real-time actionable analytics
Trigger engagement scenarios according to app-user behavior and demographics by combining big data collection with real-time processing. Azure Mobile Engagement can answer nearly any question relevant to your particular business needs. For example, you can create custom dashboards to measure key performance indicators (KPIs), rapidly find and fix usage bottlenecks in the user path, track retention and stickiness, and by that determine which campaigns are driving the highest ROI. The 360° user path view in Mobile Engagement lets you easily and continually enhance and optimize the user experience—driving higher retention rates and increased app usage.
Dynamic segmentation capability
Segment your users based on behavioral analytics data, technical information such as platform, screen size, geolocation etc. or even previous campaign feedback such as users who viewed an earlier e-commerce offer. For example target app users who are on the Android platform and who only opened the app once and never came back; or target users who are seeing an app crash on the iOS platform to acknowledge the issue and inform them about an upcoming fix. The possibilities are endless and benefits app developers by reaching users in a highly effective and non-intrusive manner.
Value-added push and communications platform
Mobile Engagement works flawlessly with native push notification gateways, such as Google GCM, Apple APNS, or Microsoft WNS and provides the ability to send targeted notifications, polls and in-app notifications with text and rich HTML payload. Personalize the notifications with data captured from the app usage like their names, gender; send multi-language notifications targeting specific locale of the app users; schedule the notifications in advance and finally get feedback on the effectiveness of the notifications by getting statistics about how many users really viewed the notifications and took action.
Open APIs and ease of integration
With open APIs and ease of integration you can use existing data from CRM, CMS, and other business-related systems. This lets you further improve your audience targeting and protect your investments. You can easily import or export data from the system to fit your needs.
Data protection and privacy across the globe
Microsoft has a longstanding commitment to privacy, which is an integral part of our product and service lifecycle. We work to be transparent in our privacy practices, offering customers meaningful privacy choices, and we responsibly manage the data that we store. As with all Azure services, Mobile Engagement does not share or sell information derived from customers’ property. Mobile Engagement is a globally deployable solution, upholding regional and country-specific data privacy laws.
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Azure: Did You Know? Mobile Engagement Now Available
by Joe Crabtree on November 6th, 2015 | ~ minute read
