Dan Darcy, SVP Productivity, kicked off the Community Cloud keynote the second day at Dreamforce 2015. Nasi Jaszyeri, EVP and GM of Community Cloud, took it from there.
Statistic: Over 150,000 people registered (here and remote)
Statistic: have 300% year or year growth on active communities. Now have over 6,000 communities.
Quote: “Community has become a business strategy.”
Examples:
- Schneider Electric wants to grow their top line.
- Needs to create a global salesforce
- Plan to scale with resellers and contractors
- Will expand to new markets
- Oil and Gas
- The industry needs to streamline global operations while improving supply chain efficiency
- Solution: build a supplier community to exchange idea on cost saving, project management, etc.
- One customer uses it to manage all their ongoing projects
- Retail with Home Depot
- Built an employee community for 350,000 store reps and employees
- One-stop shop to read articles, watch videos, and share experience
- Built a learning team that monitors what’s happening and being asked.
- They change their content and layout based on that input
- Bringing in suppliers like GE
The promise: Connect faster to your people, Connect to your data, personalize content.
Product Announcement
Launched Pono last year who created a great community and asked Salesforce to bring commerce. They are excited to announce the buy button for community. You can embed commerce for community.
- Delivers commerce in context
- Integrates to many ecommerce vendors
Avid
- Avid and community cloud
- They are a big provider of professional audio
- Demo
- Show the connected community which shares best practices and ideas
- Artists can publish, buy, and sell music on the site
- Hit the threaded discussion group and found a conversation about how to create a killer sound track
- One person responded and told him to check out his OVO sound track
- In context commerce highlighted the product
- Another use recommended Air Riser and Pro-tools to create the mix
- Again, in context commerce highlighted the product
- How do you do that, Take data from the discussion along with data from marketing and other sources to create the recommendations
- Hit a profile for “Princess Z” who has lot of followers, downloads, etc.
- The media wall is a new component to show the social side
- Princess Z has a portfolio of her sound tracks but without a buy button
- Went into the editor and found the lightning components
- Swapped the portfolio component with a new commerce portfolio
- Also added a featured products component
- Simple publish and now you can buy music off the profile
- Checkout was built with a partner. They are all lightning components
A little about Avid and their Salesforce journey:
- Avid has been a customer for 6 years
- Needed to move products from license to subscriptions
- Needed a platform to expand and scale with Avid
- They rolled out communities quickly with a wide range of functionality
- Avid brings all artists together to make the creation process more collaborative
- Commerce is key to this so the collaborative flow continues without losing the context
- It also helps artists step up and be the CEO of their own music group
- Avid decided to use Cloud Craze for their commerce tool along with Saleforce Communities
- They chose them because of the flexibility, scalability, and the ability to get it done quickly.
Community Lighting Components
They have a new framework for lightning components within Community. This includes components from:
- CloudCraze – native commerce on Salesforce
- Deloit
- DocuSign
- Coveo
- Demandware
Tom Griffin of Demandware
Demandware is a 10-year-old cloud company. They have a cloud commerce platform.
Question: What new opportunities do you see?
Answer: We see an opportunity to extend commerce. It’s about being data driven and being contextually relevant.
Question: How do you bring this to life?
Answer: It starts with the lightning components. Those have the pre-built integration between Communities and Demandware. The integration bring a lot of data about the customer and put it in the Salesforce customer profile. You can drag and drop product information, carts, etc right in the community.
IAVA
IAVA empowers America’s veterans by connecting them online. It’s like the VFW hall online. They started with something that didn’t give them what they wanted but found Salesforce Communities. They also use Salesforce Cloud to build a variety of apps
Paul Rieckhoff
Question: Tell us about IAVA.
Answer: We started with just a bunch of people in one unit. Now there are over 400,000 people helping each other. They can use IAVA to connect with others, find a social work, find a way to get a job, etc.
Question: How are you going to use technology to simplify access for the veterans?
Answer: We use Salesforce to allow us do some so much more than we could do alone. We are launching NewGIBill.org today built on communities
Questions: What’s next?
Answer: It’s about employment. We want to do both virtual and physical get-togethers. We want to expand our services. We are hiring and we can always take donations.
Schneider Electric
Demo
- Think of Gary, an electrician.
- He was asked by a customer on whether to do a connected home
- He came into Schneider Electric community and searched on connected home
- Found knowledge articles with rankings
- One answer had a lot of information on products, layout, etc.
- At the bottom, were experts on the subject Gary could ask more
- One particular article had all the information about setting up a connected home. It even included videos.
- You can rate all articles. This lets Schneider know whether the article is useful or not.
- The feedback as a lightning component
- It also included information on products, product certifications
- The program certification program let Gary enroll from within the community
- Fast forward, Gary is now certified
- Goes into Schneider’s partner community
- The community has all the tools he needs to run his business
- He has quote and plan
- Get new business
- Installation
- The new opportunities section is an easy to use tool to show all his business
- It’s Salesforce CRM with Chatter to Schneider etc.
- It also has the ability to add new products and increase his deal size
- By doing enough business, he becomes a gold partner and gets even more support from Schneider
- Gary, can also run reports on his business
- Bottom line: it’s cool to see a contractor run his business with these tools. Of course, it helps Schneider help sell new tools.
Lori Barrington of Schneider
Question: Tell us about Schneider.
Answer: We are a worldwide provider of electrical products and services. We rely on our partners to help sell.
Question: Why use these tools?
Answer: We are committed to providing our partner with the tools they need. We quickly realized that one size does not fit all so we worked to have different levels for our partners.
Wrap-up
In the past year, we delivered over 100 features:
- Rich text editor
- Edit the feed
- Relevant at mentions
- Actionable insights
- 200+ new analytics reports
- Moderation rules
- Universal file access
- Connection to Google and Microsoft
- Lightning File Previewer
“We have all the tools for customer success. We now have community accelerators and migration tools. You can use our Success Community to learn more and make your Community a success.”
