Technology is constantly evolving to meet the ever changing demands of enterprises and customers. For example, we’ve seen database management move towards big data and information management, transaction processing to rules-based workflow, and document management to content-enabled case management. These innovations, through Digital Transformation, align business strategy with technology to more effectively engage with customers at every touch point in the customer experience lifecycle.
It’s no longer enough to optimize internal operations in a vacuum. Companies must be aware of how their technology decisions impact customers and plan to improve their customers’ experiences and interactions with their business. Digital Transformation encompasses core solution areas that are critical to redefining the way you do business – cloud, customer experience, eCommerce, integration, CRM, digital marketing, mobile, collaboration, analytics and big data.
IBM is well positioned to meet the growing demands of the Digital Transformation era. For over the past 5 years, IBM has invested heavily on a strategy to expand their offerings for cloud, mobile, analytics and social technologies.Those enhancements, combined with industry-leading enterprise software platforms, address all of the core Digital Transformation components – whether it’s improving accessibility through cloud and mobile, customer communications in their preferred channels with social, or decision making and insights that impact customer relationships with big data and analytics.
To help your organization prepare for these technology opportunities, Perficient is launching a webinar series on Digital Transformation. Our first session, on Wednesday, February 11th at 1pm CT, introduces the main concepts of Digital Transformation and will address:
- What digital transformation is, and why it’s important
- The technologies driving digital transformation
- What governance, silo breakdown, and process changes are involved
- How to get started with your digital transformation initiative
Sign up today for Digital Transformation in 2015: Laying the Groundwork for Success
Hear from leaders on Perficient’s Strategic Advisory Team that collectively bring decades of experience from leading businesses across a variety of industries.
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