If you have recently read a post or visited my blog home page, you will notice a change. We no longer focus solely on portals. Actually, we’ve been expanding our focus for a while to social networking, social media, web content management, digital experience, and marketing management. It’s a lot to cover, but oddly enough, still isn’t sufficiently broad to capture what’s happening in the marketplace.
In the last year, trends that drive digital transformation have accelerated. Those trends have reached a point where we cannot treat them as separate technologies. We have to take all aspects of technology that drive digital change. Wikipedia defines Digital Transformation:
Digital transformation refers to the changes associated with the application of digital technology in all aspects of human society.[1] Digital transformation may be thought as the third stage of embracing digital technologies: digital competence → digital literacy → digital transformation. The latter stage means that digital usages inherently enable new types of innovation and creativity in a particular domain, rather than simply enhance and support the traditional methods.[2]
In a narrower sense, “digital transformation” may refer to the concept of “going paperless“.
Digital transformation affects both individual businesses[3] and whole segments of the society, such as government,[4] mass communications,[5] art,[6]medicine.[7] or science [8]
I like their definition because they focus on an ongoing evolution driven by technology and it’s uses. They also highlight the impact Digital Transformation has on our society. In a way, that’s the most important part of the transformation………. even though we techies love to focus on the various technologies doing things never before attempted.
Because of this, we now expand our scope. We no longer focus on just the front end technologies that create a digital experience. We now include other areas that drive these changes. That includes but is not limited to:
- Data, data, and more data. Big Data, small data, business intelligence, data warehousing and everything in between that will drive in context personalization
- Portal, web content, and social.
- Social Media
- Marketing Management
- Mobile
- Cloud
- Innovation in IT driven by DevOps
- Innovation driven by Modern API’s
How can one blog cover this you ask? We can cover it with support from Perficient’s Strategic Advisory Team (SA Team for short). The SA team consists of a variety of individuals who understand these technologies and who now have the chance to work outside these silos because of the acceleration of Digital Transformation.
So welcome to the Digital Transformation blog.
So What About Portal And Related Technologies?
A new focus doesn’t mean we stop blogging on key technologies. It does mean that a number of previous posts on product specific portal, web content, social, and marketing technologies now belong in other areas within Perficient’s family of blogs. That includes:
- Microsoft
- Salesforce
- IBM
- Oracle
- With more to come
Connect with Perficient on LinkedIn here.
