Case Study: Implementing Social-Based Collaboration

At the Gartner Portal conference, John Stepper, Managing Director at Deutsche Bank told his story of implementing a social network within a large German bank.

Revolutionize Your Business With Generative AI

From product design and software development to virtual agents, content creation, and reporting, GenAI is transforming business. Our AI experts help you unlock GenAI’s full potential and drive growth.

Let’s Get Started

Most (large) companies are stuck in finding the right people and data

• Early adopters – usually the same people
• Little lasting change occurred
• Introduced MyDB – Social Network – basically rebranded Jive OOTB
  • Modern Backplane – more appropriate than meetings and email in many circumstances
  • This pilot stuck and made a difference
  • Adoption is increasing
• 7 Elements of an enterprise collaboration strategy
  • Platform
  • Commercial value community managers
  • management engagement
  • advocate network
  • center of excellence
  • individual benefits
• Application to own organization is more important
• Success looks different at different levels
  • what worked 2 years ago may not work now
• 7 Questions
  • Can we do that? (What have our proposal, and business case, but there are plenty of people that are ready to say no! HR, Legal, Workers council)
    • Yes, we can.
    • Platform is opt-in. People chose to use the tool.
    • Ratings and private groups where turned off.
  • What if people do something stupid – people say something they shouldn’t?
    • e.g. @queendemetriax_ tweeted she was an islamic terrorist getting ready for a big event against American Airlines. She was a 14y/o girl and was arrested by the FBI.
    • No anonymity – Good policies – 1-click to flag content (rarely used)
  • What’s it worth?
    • Initial business case based on intranet spent – well under the true value
    • 50% emails
    • 30% meetings
    • learned helplessness
  • Will anyone use it?
    • Got budget for 12,000 people to use it once.
  • Is it official?
    • Is it for the unwashed? IT? Backoffice?
    • Is it for real work?
    • People thought it was “Facebook” – and said I’m not using that.
    • People wanted something official, with prestige. – Barak Obama.
  • Will businesses use it?
    • Content and convenience are the killer apps
  • What else can we do with it?
    • Other 6 dragons have been slain.
    • We can make work more fulfilling
    • People hate work – it’s dehumanizing

• Working out loud
  • Bryce (Eli Lilly)
  • Using social platforms at work: something like OPENPediatrics.
• “Without myDB, our project would be much more difficult”
• “I’m happier”