Brendon Jones

Blogs from this Author

Perficient discusses Salesforce Communities

Brendan Callum of Perficient’s Salesforce.com practice introduces Salesforce Communities and how clients can gain business value by injecting mobile and social features securely into their business processes. Communities go beyond portals by adding social collaboration, extensive branding, customization, and mobile access while retaining both enterprise security and tight integration with business processes. Salesforce provides two general […]

Digital business models and the E2E economy

IBM has a intro explainer video on Digital Disruption, which succinctly explains the key ongoing processes of digital disruption and transformation, as we move from an “individual-centered economy” to an “everyone to everyone” economy.                         The key disruptive technologies are of course: social media, […]

Perficient @ K-Scope

“The smartest people on the planet working in the Oracle stack know that Kscope is the best conference to attend. Kscope offers great content from developers, administrators, architects, and business users.” That is how the Oracle Development Tools User Group describes their forthcoming conference. Two of our own experts in Business Intelligence and OBIEE will […]

Is Social Risk and Compliance on your radar?

Is Social Risk and Compliance on your radar?

In the emerging “Social Risk and Compliance” space, Actiance Socialite and Hearsay Social where rated leaders in a recent Forrester report. SRC solutions “help organizations enable companywide use of social media while providing the necessary controls and oversight to mitigate associated risks and enforce compliance.” What do SRC solutions offer? Capabilities to monitor, moderate, and enforce […]

McKinsey's Seven Habits of Highly Effective Digital Enterprises

McKinsey & Company says companies “must stop experimenting with digital and commit to transforming themselves into full digital businesses.” They offer insights into the seven habits that successful digital enterprises share. I’ll summarize them here:     Be unreasonably aspirational. Make someone accountable at the board level; create a stretch vision; measure digital value, not digital interactions. […]

McKinsey’s Seven Habits of Highly Effective Digital Enterprises

McKinsey & Company says companies “must stop experimenting with digital and commit to transforming themselves into full digital businesses.” They offer insights into the seven habits that successful digital enterprises share. I’ll summarize them here:     Be unreasonably aspirational. Make someone accountable at the board level; create a stretch vision; measure digital value, not digital interactions. […]

IBM produces a preview video of Connections Next

Social and cloud technologies are connecting us to more people and information than we ever could have imagined. The challenge is to get the right information from the right sources in the right context at the right time. IBM’s cloud collaboration platform helps you collaborate with extended networks, focus on the relevant and filter out […]

Customer Analytics with IBM Tealeaf

At the IBM Smarter Commerce Global Summit 2014, Ken Bisconti, IBM’s Business Leader for IBM Customer Analytics (formerly known as Tealeaf), spoke about continuous customer engagement and he focused on three themes: Lifetime of customer journeys Cultural / organizational challenges Customer experience and analytics channels x technologies x individuals x data x LOB = vast amount of […]

IBM Marketing technology and Merchandisers

This week I’m at the IBM Smarter Commerce Global Summit 2014. The opening ceremony was fairly lackluster, and offers of back stages passes to the Bare Naked Ladies (a Canadian rock band) was met with lukewarm response from the audience of hard-nosed retailers, marketeers, and technology professionals. Jay Baer did a great job as Master of […]

IBM ExperienceOne comes to the fore

At IBM Smarter Commerce in Tampa, Florida, IBM VP Robert LeBlanc announced ExperienceOne, a a portfolio of cloud-based and on premise solutions to help users make moments matter by combining marketing, sales and services capabilities. Essentially this offering combines: WebSphere Commerce IBM Enterprise Marketing Management IBM Customer Experience Suite (part of the IBM Digital Experience offering) […]

What is the answer – structure or search

Earlier this week, Gartner hosted a debate to determine whether structure or search are more important to organizations data needs. Some insights I wanted to share with you from this debate are: Gavin Tay from Singapore – Structure Hans Galler Kuller from Germany – Search End-users want the Google search experience inside their organizations. Search […]

Oracle announces strategy for marketing cloud

Oracle announces strategy for marketing cloud

Mark Hurd recently announced a vision and strategy for the Oracle Marketing Cloud. This cloud service platform is built off recent acquisitions: BlueKai, Compendium, Eloqua and Responsys. The promise is to deliver enterprise-capabilities marketers need to “unify customer data, engage the right audiences, and deliver the high-performing marketing programs.” Essentially the Oracle Marketing Cloud is an […]

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