Michael Porter, Principal at Perficient, recently wrote a blog post discussing how Silverpop, IBM’s latest acquisition, fits into IBM’s strategy of reaching the digital marketer.
The enterprise marketing management space has been heating up for the past couple years. IBM, Salesforce, Oracle, Adobe, and Microsoft have all made one or more acquisitions here and it hasn’t stopped. Just a few days ago, IBM bought Silverpop, an Atlanta based cloud marketing automation player with customers in both the B2B and B2C space.
There is an overlap of features among Silverpop, Unica and Xtify, but Michael lays out how each platform will be maximized within IBM. To read Michael’s full article, click here.
