In our new Perficient Perspective, “The Driving Force of Social Media in Healthcare,” Dr. Marcie Stoshak-Chavez discusses the increasingly social world of healthcare. In it, she discusses the value of connecting with patients online – but how do healthcare providers begin to establish this relationship? According to PwC’s Health Research 
Institute, early a third of consumers has used some form of social media for healthcare purposes and that number is sure to grow as our dependence on mobile technology increases.
Perficient will be hosting a webinar on July 31st, “How to Convert Unknown Consumers into Patients Using Social Media” to discuss the value in engaging with patients online. Join us to learn how to communicate with target markets, attract new consumers, manage communication tools, and influence patient behavior via online communities. Numerous articles have explored the idea that engaged patients are not only more satisfied but better manage their health, which reduces care costs. The value to healthcare providers to connect with their patients online is evident. Now is the time to cultivate an online engagement strategy in order to attract and retain patients.
