Posts Tagged ‘SitecorePersonalize’

In my latest CMSWire article, “Composing Effective Personalization with Search,” I described the advantages of combining personalization engines with composable search solutions to create effective personalized experiences that take less effort to create and maintain than crafting custom messaging for every segment. This article was heavily inspired by my work with integrating Sitecore Personalize with […]

In the biggest announcement made at the latest Sitecore DX event held in Minneapolis, Sitecore introduced its first composable product bundle, XM Cloud Plus. As partners of Sitecore, we are excited to share our perspective on this exciting development, providing context and insights into how this offering aligns with Sitecore’s go-to-market approach. XM Cloud Plus: […]

In the Art of War, Sun Tzu claimed “Tactics without strategy is the noise before defeat.” When it comes to personalization, all too often organizations employ tactics alone, despite a ton of effort being fed into strategic initiatives including customer journey mapping, persona development and user research. When it comes time to apply those strategic […]

If you’re used to how Personalization works in Sitecore XP: using the rules engine to choose which content binds to pre-made components, you may be a bit intimidated the frist time you see what it takes to create a web experience in Sitecore Personalize. Sitecore Personalize gives you complete flexibility to define HTML, CSS and […]

Personalization has become a pivotal strategy for businesses aiming to enhance customer engagement, improve conversions, and boost overall customer satisfaction. However, creating effective decision models for personalization using Sitecore Personalize can be a daunting task, often requiring complex JavaScript code and technical expertise. That’s where our decision modelling tool comes in! We are excited to […]