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Empower Your Personalization Strategy with Our Decision Modelling Tool for Sitecore Personalize

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Personalization has become a pivotal strategy for businesses aiming to enhance customer engagement, improve conversions, and boost overall customer satisfaction. However, creating effective decision models for personalization using Sitecore Personalize can be a daunting task, often requiring complex JavaScript code and technical expertise. That’s where our decision modelling tool comes in! We are excited to introduce a revolutionary visual modeling tool that empowers marketers to effortlessly design and implement personalized customer journeys, without the need for extensive programming knowledge.

Key Functions and Features

Visual Canvas for Decision Modeling: With our modelling tool, users can design personalized customer journeys using a visual canvas.  Easily define stages and actions to construct the decision-making process that aligns with your marketing goals.

Decision Modelling Canvas

Low-Level JavaScript Rules: Our modelling tool leverages low-level JavaScript functions to implement rules for each stage and action. These rules can be defined as requirements or restrictions, providing a high level of customization and control over personalization strategies.

Reusable Function

Propensity-based Evaluation: An exceptional feature of our modelling tool is the ability to configure actions to evaluate the propensity of each offer. Users can assign a “value” and an “expected conversion percentage” to each action using JavaScript functions. The tool then calculates the propensity for each offer, enabling data-driven decision-making.


Automated JavaScript Code Generation: Once the decision models are created, our modelling tool automatically generates the JavaScript code needed to drive the personalization process. This eliminates the need for manual coding, saving valuable time and reducing the risk of errors.

Automated Code Generation

Reusability and Efficiency: Users can define rules once and reuse them across stages and actions, promoting consistency and efficiency in personalization campaigns.


Visual Representation of Models: The visual representation of decision models provides a clear and intuitive view of personalized experiences, making it easier to validate and refine strategies.

Visual Representation

Benefits for Marketers

  • Simplify Your Personalization Strategy: Say goodbye to complex coding and technical barriers. Our modelling tool streamlines the personalization process, so you can focus on delivering unforgettable customer experiences.
  • Data-Driven Decisions: Harness the power of data! With propensity-based evaluation, our tool ensures you prioritize offers with the highest value and conversion potential, boosting your marketing ROI.
  • Take the Lead: Step into the driver’s seat of personalization. Our tools empowers marketers to lead and innovate, bringing new ideas to life without relying on development teams.
  • Save Time and Resources: Reduce manual work and speed up implementation with automated JavaScript code generation. Spend more time engaging with your customers and less time on technicalities.
  • Adapt to Your Audience: Flexibility is key! Our tool allows you to tailor decision models to specific customer segments, demographics, or behaviors, ensuring every interaction feels uniquely personal.
  • Flexibility and Adaptability: Our provides the flexibility to configure decision models according to specific customer segments, business requirements, and campaign objectives.


See it in Action

Here’s a short recording of our modelling tool in action where you can see how it works:


Our Modelling tool is a game-changer in the realm of personalization, revolutionizing the way marketers design and implement personalized customer experiences. With its intuitive visual modeling interface, propensity-based evaluation, and automated JavaScript code generation, our tool empowers businesses to deliver more impactful and data-driven personalized experiences, leading to increased customer loyalty and business success.

This tool can also be leveraged to implement a “next best action” strategy with Sitecore Personalize. For more on that approach and it’s benefits, download our Next Best Action guide.

Get started with today and witness the transformation in your personalization efforts! Embrace the future of personalized customer journeys. Even if you are just considering Sitecore Personalize today, reach out to get a demo and see how powerful decisioning could be for your business. You can get a hold of me on LinkedIn, Twitter or fill out our contact form.

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David San Filippo, Principal

David is the Prinicpal of the Sitecore and Optimizely practice at Perficient, David estimates, architects and delivers digital marketing solutions at scale on the Sitecore Platform. A 4X Sitecore Technology MVP, David has written articles for MSDN Magazine and the Microsoft Architecture Journal. He has spoken at Sitecore Symposium, Sitecore Virtual Developer Day, user group meetings and code camps.

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