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Easily Creating Web Experiences for Sitecore Personalize

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If you’re used to how Personalization works in Sitecore XP: using the rules engine to choose which content binds to pre-made components, you may be a bit intimidated the frist time you see what it takes to create a web experience in Sitecore Personalize.

Sitecore Personalize gives you complete flexibility to define HTML, CSS and JavaScript. You can control how that content is injected into the page whether it adds things like toolbars or fly outs or just replaces existing content on the page. For a marketer who’s used to just updating content this can be overwhelming and you may think you need to use a developer to help with every step of the way.

And while a developer can help make things easier and repeatable, there are plenty of tools that will help with creating HTML and CSS, especially if you are trying to just replace content of an existing component that you’ve already built. One Such Tool is SnipCSS. This tool offers a chrome plugin that allows you to extract all the HTML and CSS for a given component on a page. You can then copy and paste that to create your web experience, parameterize the content and reuse it over and over again.

Here’s a short video I created that shows how easy it can be.

If you need help implementing Sitecore Personalize and CDP, we’d love to help. Reach out to me on LinkedIn, Twitter or fill out our contact form.

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David San Filippo, Principal

David is the Prinicpal of the Sitecore and Optimizely practice at Perficient, David estimates, architects and delivers digital marketing solutions at scale on the Sitecore Platform. A 4X Sitecore Technology MVP, David has written articles for MSDN Magazine and the Microsoft Architecture Journal. He has spoken at Sitecore Symposium, Sitecore Virtual Developer Day, user group meetings and code camps.

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