Posts Tagged ‘Online Marketing’

Back in 2010, Yahoo and Microsoft came together in a search partnership to essentially team up against their giant competitor Google. By partnering, search results on both websites would be run by the same system, Bing Ads. This was beneficial for PPC managers for many reasons. When the two accounts were separate, PPC managers had […]

This is the third post in a 3-part series, so if you haven’t already read my other posts about Bing Ads param insertion, be sure to check out part 1, where I explain what it is, and part 2, where I give examples of how to use it in your ads. You might be thinking that […]

As I discussed in my last post, parameter insertion is a great way to customize and optimize your ad copy within Bing Ads. Below, I’ve listed three of the most effective and common strategies used to optimize ad copy. You may use your three fields in whatever way makes the most sense to you, but […]

If you’re not using parameter fields in Bing Ads yet to customize your ad copy, I highly suggest giving them a shot. They are extremely effective in making your ads more relevant while also helping to make your job a little easier by preventing the need to manage as many ad groups as you may […]

Google Adwords uses quality score to measure the quality of your PPC ad in relation to search queries. It impacts how often your ad will show for the keywords you bid on and what each click will cost. It’s important to keep good quality scores to ensure your ads show more often and your average cost per click […]

At a recent Chicago Healthcare Marketing Summit, Jason Rushforth, Oracle Vice President of Industry Solutions for Mobile, Display and Marketing talked about the keys to healthcare marketing. His overall message was that marketers in healthcare need to crawl, walk and then run as fast as possible, because somewhere someone is running faster than you are! […]

For those who don’t work directly in the online marketing industry, many of the acronyms that are commonly used can get confusing when you don’t fully understand what each one means. I’m here to help you differentiate between them and prevent you from making common mistakes. PPC: Pay Per Click This term refers to the […]

Google recently announced that they are working to improve click quality for display ads by preventing accidental clicks on the ad. This would make the experience better for both the advertiser and the user. Display ads function differently than search ads due to the fact that they are simply placed on a page in front […]

Looking for another way to target more relevant audiences with your PPC ads? Working with a tight budget and strict ROAS goals? Try Remarketing in Search bidding! What is it? Remarketing in Search bidding allows you to change your bids by audience. For example, since you know that people who have visited your site in […]

Chris Bevolo, author of “Joe Public Does not Care about your Hospital” and more recently, “Joe Public II: Embracing the new Paradigm” spoke at the Chicago Healthcare Marketing Summit on May 27. He shared why the word Paradigm is the right word to describe the sea change in digital marketing: In 1962, Thomas Kuhn wrote […]

1. Visit http://www.bing.com/toolbox/webmaster/ If you have a Microsoft account, sign in. If not, create an account.   2. Once you log in, you will see the Bing Webmaster home page called “My Sites”. At the top, enter the website you want to add to your account. Click the “Add” button.   3. You will then […]

Written by Jay Ratkowski There’s a bottomless well of articles out there predicting the future of Google.  Most of them are written by SEOs, so they talk about things like semantic search, personalization, social integration, etc.  Basically, they talk about how search queries and results will work in the future. While this stuff is interesting […]