Who doesn’t like infographics? Infographics are not only engaging and easy to share via social media, but they provide data visualization for content that would otherwise be information overload. The financial services industry is complex and often a rapidly changing industry with new technology innovations and banking strategies. I thought I would take the opportunity […]
Posts Tagged ‘mobile banking’
FinTech Trends from BAI: Payments, Mobility and Engagement – What About Data?
This year was Perficient’s first year exhibiting at BAI Retail Delivery and there was a lot to take in from the event! As we prepared for the conference and I worked on messaging, we knew our financial services technical capabilities were in-tune with the major topics being discussed at BAI. What we were suprised by was the […]
Mobile Payments Resources – New White Paper and On-demand Webinar
Today I was reading a guest article on Bank Systems & Technology from Gary Greenwald, Citi’s managing director of digital money services, on the subject of banks tackling mobile payments and other digital initiatives. He was commenting on Citi’s effort around creating a new business called “Citi Enterprise Payments” and how he was tasked with […]
Customer Segmentation: Digging Out of the “Free” Service Expectation
World Class Service, for Free! Those of us in the banking industry that have been around a little while can remember the days when customers routinely paid for the services they consumed. It seems shocking to the average banking consumer today, but checking wasn’t always free, paying bills meant buying stamps and writing checks(which they […]
The Convergence of Technology and the “Social Banking” Experience
As a technology marketer, I thought it was appropriate that I begin my blogging experience with a post about the role of both social media and technology in the financial services and banking industry. As mentioned in a recent HBR blog post, many traditional forms of marketing have been tossed to the wayside. In response […]
Mobile Payments and the Importance of Critical Mass
I hear a lot of bloggers and pundits speak of the increasingly important target market for mobile payments. After all, the media coverage and social conversation around the topic of mobile payments has reached a fever pitch, and some wonder whether it’s worth all the hype. For example, I was reading the article “What’s missing in […]
Holding on to Banking Customers in the Mobile Wallet Age
According to a Carlisle & Gallagher Consulting Group survey, customers that are interested in mobile banking technology would consider an alternative to their primary bank for both mobile wallet and core banking services. The two largest consumer groups demonstrating this interest are young consumers and affluent consumers, both important demographics for the banking industry. 76% […]
The Bold New World of Mobile Payments
Imagine a stressed out holiday shopper rushing to make last minute purchases in a busy suburban shopping mall. As the shopper reaches the final checkout of the day to buy the newest gaming console for her son, the total displayed on the register is over her budget. Determined to buy the item, the shopper lifts […]