Posts Tagged ‘mobile’

Christmas has come and gone and with that the New Year is fast approaching.  Where did 2014 go?  As we look ahead into 2015, I thought I would give our readers a view into our year in the Consumer Markets practice at some of the industry highlights and content produced this year.  Stay tuned for […]

Today’s consumers are now empowered with an ever increasing range of channels and devices creating a dynamic path to purchase which has created a shift in the consumer markets industry.  The digital, social and mobile evolutions are shape-shifting almost every aspect of the customer experience and, in the process, creating new opportunities and challenges for […]

Mark Polly, a director at Perficient, recently wrote a blog post on customer engagement technology trends that were discussed while attending a panel discussion at Customer Engagement World in New York.  The panelists addressed many topics on the latest technology trends that are being utilized to continue and improve engagement with customers.  Trends that were discussed included new […]

Mark Polly, a Director at Perficient, recently wrote a blog post about customer engagement while attending CET World in New York this week.  Today’s consumer is in the driver’s seat, controlling the path to purchase at every step.  Companies talk about the customer driving the process but the actual methods to engage do not often […]

In our most recent webinar, Driving Store Traffic in a Digital Age, we executed a Q&A session with some very interesting questions posed to our speakers.  Here are a sample of them below: Consumers increasingly may lack the tolerance for all messages and offers that they receive – at least the ones they have been seeing […]

The Consumer Markets Practice executed a webinar this week that focused on how to drive store traffic in an age where digital has become such a prominent channel.  We’ve been saturated with nearly 20 years of excitement the internet of things – e-business, web, mobile, social. There have been fantastic breakthroughs and stunning failures driving […]

Connected Consumers use the power of information to drive prices down, yet demand a very high level of service.  Whether it is utilization of a smart phone, home computer, work computer, iPad or tablet one can connect and engage with brands no matter your location – dubbing the consumer as the “always on” or “connected” […]

The digital age has forever changed the way consumers purchase products and services.  Even though it would seem that we, as consumers, are living in an age where the digital space seems to dominate the shopping process, the internet is not the sole source of consumer and retail goods. So it would seem that the […]

As the connected consumer evolves, demands and expectations continue to rise, and trends rapidly change.  Connected Consumers use the power of information to drive prices down, yet still demand a high level of service.  Retailers must utilize and analyze complex data to understand insights, customer service expectations and responses that will supersede the expectations of […]

We have talked about brands and retailers claiming their stake in the World Cup social conversations but not necessarily a retailer and brand partnering together.  Well that is what Coca-Cola and 7-Eleven have done with promoting World Cup excitement to help drive exclusive merchandise sales and brand engagement.  This is not the first time this […]

The 2014 World Cup is underway and in the last four years it has grown to be the largest and most connected global sporting event – surpassing more interest digitally than the Tour de France, the big game, and Olympics combined!  If a brand is looking to reach an audience, there is no larger opportunity […]

Written by Shilpa Tawar Reach your customers where they are. Your customers are moving from one location to another with mobile eCommerce that is accessible to them via smart phones, iPads, and other devices. A Quantcast Mobile Trends Study showed that mobile web usage in the U.S. grew 110 percent in 2010, while worldwide growth […]