Posts Tagged ‘mobile’

As we are deep into prime shopping season, we’d like to take a moment to look back at the extraordinary year 2015 has been. With mobile, personalization, security and digital disruption, there was no shortage of change in the industry. Here were our top ten posts of the year:   Ten | 4 Lessons in […]

This great article published by CMO.com (an Adobe publication) two days ago, “Digital Disruption In Retail: Marketers’ Work ‘Not Even Close To Done’,” has four great takeaways for retailers facing the concept of digital disruption and transformation. Lesson 1: Marketers and merchants are still trying to work through the growing pains of omnichannel retail Many large […]

Perficient has been covering broad digital transformation trends for a while, and the Consumer Markets team here at Perficient wanted to highlight how the principles of digital transformation apply specifically to brands and retailers. In our opener of our “Digital Transformation in Retail” series, we urged these companies to become particularly deliberate about their own […]

From commerce to personalization to cybersecurity to the customer experience, the consumer markets industry is experiencing a huge transformation this year driven by these types of trends. Organizations must transform complex data into seamless and simple operations all while gaining customer insights and services responses. Consumers are more connected than ever due to mobile, social […]

Some of you might ask how a horizontal portal like Liferay and iOS or android could be in the same sentence.   I was a bit surprised to see this myself.  Liferay recently announced Liferay Screens which is, “a collection of native mobile components that uses the power of Liferay Portal’s backend to build enterprise mobile apps.” […]

In our last blog entry about Consumer Markets trends, we discussed the importance of the Customer Experience.  Gauging how effective the customer experience is depends on how seamless and easy the experience is.  Technology has proved to be a solution and help drive service and convenience to the consumer.  In 2014, we saw retailers adapting […]

  Experiential marketing has been around for a long time and for good reason!  It allows a consumer to interact with a brand, product or retailer in a unique experience with the intent to drive them to purchase the product/brand online or at a retailer in the future.  For many consumers, shopping is all about […]

The Consumer Markets industry is definitely seeing its fair share of exciting innovations and changes.  With the consumer in control, brands and companies are vying for our attention and trying to outdo each other for our dollars.  Thinking about how far we have come in this industry, it’s important to be fun, to be nostalgic, […]

At an average cost of $4.5 million, ads for Super Bowl XLIX have sold out. But the game itself is the spark that many companies are hoping to transform into an inferno by leading consumers from their TVs to their mobile devices, with their Visa numbers at the ready. Katy Perry won’t just be using your […]

We are in an age where the connected consumer – the person that is very knowledgeable about your products, your competitors, about what friends are thinking – is in control.  This has also created the shift from manufacturers and marketing toward choice and convenience, which in turn forces manufacturers and retailers to be even more […]

Another year has passed and what a better way to start off the new year with what we see as the top 10 tech trends for 2015!  Be sure to follow our blog as we discuss these prioritized trends heading into this year to help your enterprise prepare for what the future holds for the […]

We are officially into the 2015 year and before we begin to discuss what are going to be the top trends in the Retail & Consumer Products industry for this year, lets take a look back at a few trends that really gained momentum and came out on top in 2014! Personalization & Relationships  Technologies like […]