With the enormous growth in social media as a marketing channel, many companies have rushed to embrace social technologies, sometimes without taking the time to think strategically. They establish and promote their presence on Facebook, Twitter, blogs, YouTube and other social channels, and then receive back a flood of data in terms of likes, mentions, […]
Posts Tagged ‘marketing’
Taking Conversation to the Next Level
So you have a number of possible tools to use in your marketing and customer relationship management. What next? Where should you invest and how? Frankly, I won’t be able to answer that question for you and banking has some industry specific needs. Instead, I want to focus on examples of engaging the customer and […]
The Convergence of Technology and the “Social Banking” Experience
As a technology marketer, I thought it was appropriate that I begin my blogging experience with a post about the role of both social media and technology in the financial services and banking industry. As mentioned in a recent HBR blog post, many traditional forms of marketing have been tossed to the wayside. In response […]
IBM brings the CIO and CMO together
IBM’s CMO-CIO Leadership Exchange recently came to a close. Over 300 IBM customers were invited. IBM says the purpose of the leadership exchange was “to explore how a new computing era is transforming the future of the enterprise.” I recently read a recap of the event on the IDC technology marketing blog that stated the […]
Change to Facebook Pages Feature
Just read this illuminating post from a former esteemed colleague. It coincided well with my attempt just a few hours ago to find the pages that I’ve “liked” on Facebook. I wanted to see if I had remembered to like a company page to get into their free iPad2 drawing. I have declared to my […]