Posts Tagged ‘marketing’

I saw this article – 10 Questions To Ask Before You Hire A Digital Transformation Consultant – on CMO.com and thought it would be interesting from a Digital Transformation consultant’s point of view. The author, Jon Bains, correctly identifies that it can be difficult to know who to trust when you need to engage somebody […]

Back in the old days (like 2005!), to find information about a product, people contacted a salesperson, visited a retail location,  or waited for the company to advertise or email information out.  Things have changed dramatically since then.  A recent CMS Report story, What is Visitor to Lead Management, cited the statistic that 74% of […]

Back in the old days (like 2005!), to find information about a product, people contacted a salesperson, visited a retail location,  or waited for the company to advertise or email information out.  Things have changed dramatically since then.  A recent CMS Report story, What is Visitor to Lead Management, cited the statistic that 74% of […]

When you start to think about what it takes to be a digital business today, you may think that you have to be doing some form of e-commerce. Or, you may come up with the idea that you need to focus on improving your customer’s digital experience. It turns out that there are lots of elements […]

The whole concept of a digital transformation would predict a sharp decline in non-digital advertising budget as the digital channel becomes much more important.  I don’t have statistics but here’s anecdotal evidence.  Entrepeneur.com has an article about Quiznos new Ad strategy.  They are pulling TV ads entirely although they will keep print media ads. “Our […]

Mckinsey has a great research article that fits digital transformation to a “T.” It’s titled, “Do You Really Understand How Your Business Customers Buy?” It’s long enough that I cannot do it justice in my brief synopsis and a highlight of key points so go read it. Here’s the key: how businesses buy complex items, […]

This is more of a follow up to my post yesterday on Digital Marketing costing a lot and being worth it. CMO.com has an article on marketers finally getting Google to the point where click through rates are up 19% year over year. “Marketers are optimized almost fully on Google,” said Tamara Gaffney, principal analyst […]

Jonathan Gordon and Jesko Perrey at the McKinsey & Company blog have an interesting and longish post on the Dawn of Marketing’s Golden Age. While most of the post focuses on changes in marketing and why that has created a new golden age, there are a few nuggets worth thinking through from a digital transformation perspective. […]

Jonathan Gordon and Jesko Perrey at the McKinsey & Company blog have an interesting and longish post on the Dawn of Marketing’s Golden Age. While most of the post focuses on changes in marketing and why that has created a new golden age, there are a few nuggets worth thinking through from a digital transformation perspective. […]

Who’s the most important marketing person at your company? Your CMO? Someone on her team? Maybe your CEO? What about your CIO? While your Chief Information Officer isn’t likely to craft your next campaign, the impact he or she has on customer experience is becoming more direct and more critical every day. The reason is […]

Advertising Age has a short but interesting article on how CMO’s Pressed to Lead Customer Experience Efforts, But Their Progress is Lacking.   Customer Experience has a huge overlap with Digital Transformation.  It’s many of the same technologies and change in process but geared towards your most important constituent, the customer.  Here’s a few quotes […]

In 2014, online stores are on target to generate an estimated $294 billion, or approximately 9% of all U.S. retail sales, according to forecasts by Forrester Research. They also report that by 2018, e-commerce market will reach $414 billion, with transactions made with tablets and smartphones accounting for about 20%. The announcement of Perficient’s acquisition […]