Posts Tagged ‘Google’

Warning: The future of search is going to get very personal. Hold on to your tin foil hats. Let’s begin with a brief history of the search and knowledge discovery field. Search + Analytics In 1997, Google launched the Google.com search engine.  4.3 seconds later, Google started looking at everyone’s search queries.  Just kidding.  Sort of. […]

It has been exactly one week since Google announced that it would be sunsetting the Google Search Appliance over the next three years. And what a week it has been. I have had the opportunity to speak with media representatives at Fortune and CIODive, I have spoken with several current and prospective customers of the Google Search […]

It’s a new year. It’s time to leave your bad habits in the past. The following paid search management strategies are ineffective and unproductive – and should be stopped as you move into the new year. Optimize your account to set yourself up for success in 2016! Stop bidding on too many keywords. Now that […]

Google is a visionary and a cloud-first organization. In an announcement today, Google has decided to sunset the hardware-based Google Search Appliance (GSA) and focus their engineering efforts on cloud-based solutions. The GSA will remain supported for the next three years, giving you plenty of time to evaluate the future of your enterprise search investment and continue to […]

Get ready for another addition to the Google search results page, and this time, it’s personal! When signed into your Google account, you may start seeing your personal information pulled from other Google products (Gmail, calendar, etc.) right within the search results. Don’t worry, this information is only visible to you. It’s not seen when […]

Chris Cook joined our Google practice as a Solution Architect in 2013, arriving with over 25 years of IT experience, including technology deployments, network and security systems, and enterprise search solutions.  Chris has architected and deployed some of our largest and most complex Google Search Appliance implementations, including an aggressive project that indexed a multi-million document SharePoint repository and […]

For many years, People Search with the Google Search Appliance was essentially a glorified phonebook lookup.  Our customers could search for colleagues by name or title, and retrieve basic information like phone numbers or addresses.  Even the advent of ‘Expert Search’ did not tangibly change the situation — it just made the phonebook-style lookup easier […]

Digital marketing is one of the fastest growing disciplines within the overall “marketing” ecosystem. One of the main reasons is due to the quantifiable nature of the insight provided in real-time. While one may receive a large amount of data related to their business, the reviewer of data or even senior leadership may not be […]

Sadly, I did not win the Powerball Lottery (I admit it is hard to win when you don’t play) so I am still here writing blog posts. Oh well, I kind of like my job. The frenzy did get me thinking about how big is a billion. A little back of the napkin math suggests […]

Internet of things (IoT) is the latest buzzword that has been dominating tech news. IoT in short is a collection of sensors or devices connected to a network. These sensors are embedded in everyday consumer objects or industrial equipment and send important information that can be used for data mining or service improvements. While IoT […]

  If you’re an e-commerce business that runs a lot of promotions in December to capture additional holiday traffic, this is a great time to take advantage of the high volume to test out ad copy variations and gain new insights into what users respond best to. Here are a few that I have tried […]

  Alphabet, Google’s parent company, is getting even more serious in our industry. Earlier this week, the company introduced its life sciences organization as Verily. It was previous known as Google Life Sciences. According to STAT, the new company name means “truly” or “certainly,” referencing Verily’s CEO and former chief scientific officer of LabCorp Andy […]