Earlier this month, Amazon announced they were going to have a “Black Friday” sale on July 15th for their Amazon Prime members. Their announcement caused other retailers to quickly whip up potentially matching sales to push consumers to start their spending habits a bit earlier. As a prime member, I was definitely excited to see […]
Posts Tagged ‘eCommerce’
eBay sells eBay Enterprise to group of investment firms
Word hit the street late last week that eBay has confirmed previous rumors that it’s selling its enterprise services business, eBay Enterprise, for $925 million to a consortium consisting of Sterling Partners, Longview Asset Management, and the Innotrac Corporation, a Sterling Partners portfolio company, together in partnership with companies owned by the Permira Funds. The transaction […]
Back-to-School Series: 2015 Consumer Spending – More or Less?
Back-to-school shopping season struggled in 2014 with the slowest sales growth since 2009 and with retail sales dipping .3% last month (Commerce Department report), the industry is off to a challenging start for 2015. With families spending about 5.8% less on BTS items this year, NRF projects that 2015 BTS spending will drop from last […]
3 Things I Learned From Amazon’s Prime Day
Yesterday was Amazon’s big Prime Day shopping event, for which tons of deals and discounts were promised all day. Since it was such a big shopping day that has never been seen before, I put together a few lessons I took away from this experiment. 1. Referencing Black Friday Automatically Gets People Excited The term “Black […]
Everything You Need to Know About Dynamic Search Ads
Looking for an expansion opportunity for your Adwords account? Consider a Dynamic Search campaign. What Is Dynamic Search? Beyond the numerous keyword targets in your account, there are millions of unique searches that don’t always exactly match to your targets. Dynamic search allows Google to choose when to show your ad based on the relevancy […]
Forrester Wave on B2B Commerce Suites
The Forrester Wave™: B2B Commerce Suites, Q2 2015 is out. In the report Andy Hoar and Peter Sheldon evaluate several top B2B Commerce vendors. The last vendor evaluation this duo conducted was in 2013, but much has changed in the B2B Commerce landscape since then. Changing customer demands and expectations require solutions that include best-in-class […]
The next big thing in eCommerce…Grocery!
The food and beverage category is the largest retail category in the United States at $600 billion per year, Business Insider reports[1] and technology has transformed the way consumers purchase things in many industries. iTunes allows consumers to gather music and purchase music from wherever they are, Amazon gives shoppers the ability to view, select and […]
Why It’s Important to Link Your Adwords & Analytics Accounts
Google Adwords provides data surrounding the performance of your ads in terms of how often they show, get clicked on, and result in conversions. Most of the information is used to determine how well the ads are working to obtain traffic and at what cost. Google Analytics, on the other hand, provides more information surrounding […]
eCommerce Offline
In the past year, we have seen a lot of online stores expand into the offline realm. As everything seems to be going digital, why are ecommerce sites developing brick-and-mortar stores? For starters, 90% of all sales occur in a brick-and-mortar setting. AND 95% of all retail sales occur amongst retailers that have some sort […]
Znode Launches Multifront 8.0
Znode, one of the industry’s leading fully customizable .NET eCommerce platforms, recently launched Multifront 8.0. This new software version comes with a number of new features for an enriched eCommerce experience. Upgrades in Multifront 8.0 include: Full .NET MVC 5 architecture for a leaner, more scalable eCommerce platform. Cut down on development time with the […]
Watsco Ventures eCommerce Hackathon
Watsco Ventures, ComfortUp, Magento, and Preficient are sponsoring an eCommerce Hackathon to challenge teams of developers, designers and marketers to build a subscription service in less than 24 hours. The event will take place June 5 & 6 at the Watsco Ventures office in Coconut Grove, FL. Each team gets an instance of Magento Community […]
Perficient Wins Awards at Magento Imagine eCommerce Conference
Magento is the provider of the world’s fastest growing eCommerce platform, offering merchants complete flexibility and control over the look, content, and functionality of their online store. Imagine Commerce 2015 is the premier Magento and eBay Enterprise commerce conference. Now in its 5th year, this event brings together 2,000+ merchants, partners, developers and commerce experts […]