Posts Tagged ‘eCommerce’

With Thanksgiving behind us and Christmas right around the corner, it is once again, the most wonderful time of the year! Especially if you are passionate about bargain hunting and the holiday shopping festival that it is. But for some of us, this time of year can be most stressful, ahem…especially if you are one […]

The holiday season is quickly approaching. Is your PPC account optimized for the impending visibility and traffic increase? Here’s a nice checklist to help make sure you set yourself up for success this year. RLSA (Remarketing in Search) Bidding Increase your bids for visitors who have been to your site before. With the increase in […]

Looking for another way to get your Black Friday & Cyber Monday deals into your ad copy? Well, now you can add an additional line of text to communicate your offer. A new type of structured snippet can be used to communicate special store hours, free shipping deals and order discounts. These structured snippets are […]

  What are top business leaders looking for? Innovation. Innovation that will help give them an edge above their competitor and differentiate them from the rest of the pack. However, nothing is easy and it can be very difficult to find those hidden opportunities that can boost a company ahead of others. With the digital […]

I’ve posted many articles about utilizing remarketing audiences to improve your Adwords account including How to Increase Adwords PPC Bids for Past Visitors to Your Site and my recent post on How to Improve Adwords Metrics with Audience Targeting. I have always lamented that Bing Ads doesn’t offer the same targeting abilities to reach past […]

In my last post, I discussed the different options for audience targeting in Adwords. As you begin setting up those targets, keep in mind these key tips to ensure you set yourself up for success! Have a strategy. Don’t just pick random audiences without a strategy as to what you want to do with them. […]

PPC ads are a great way to get in front of one of the most qualified audiences you can find – I mean, they’re literally searching for you! However by utilizing audience targeting, you can make your PPC strategy even more targeted and focused on the most relevant audience possible. For most e-commerce websites, adding audience […]

In a recent blog post, Taylor Rhyne, wrote about how B2C marketing is more advanced in some ways over B2B marketing. On Tuesday, October 6, in a joint webinar with Perficient’s David Hess and Insite Software’s co-founder, Brian Strojny, you will have a chance to learn why customer experience management needs to be a keystone of […]

This great article published by CMO.com (an Adobe publication) two days ago, “Digital Disruption In Retail: Marketers’ Work ‘Not Even Close To Done’,” has four great takeaways for retailers facing the concept of digital disruption and transformation. Lesson 1: Marketers and merchants are still trying to work through the growing pains of omnichannel retail Many large […]

It has been 15 years since the introduction of eCommerce and mobile shopping is well underway with mainstream consumers. With fast changing behaviors and high demands of consumers, retailers are utilizing technology to help satisfy their customers, however, they are still trying to figure out how to best use technology while providing a superior customer […]

Magento announced today that they are accelerating their investment in the B2B Market. Magento and eBay Enterprise are well established in B2C commerce and are looking to establish themselves as the mid-market leader in B2B commerce as well. A smart focus considering global B2B Commerce is expected to reach $6.7 trillion by 2020. Magento already […]

In our most recent guide, B2B Commerce Trends with IBM solutions, we discussed one trend that we are seeing happening more often – B2B companies bringing eCommerce platforms in-house.  More and more B2B buyers are demanding digital options to purchase products from their suppliers online.  B2B sellers are can establish stronger relationship and achieve greater […]