In our work assessing clients’ Customer Experience abilities, one of the opportunities we regularly uncover is a lack of alignment among management and leadership. This can be jarring for some executives, but there are some quick ways to resolve those gaps, and sometimes the awareness alone is enough to get on track. But when executives and customers […]
Posts Tagged ‘eCommerce’
How Retailers are Leading with Customer Experience in 2017
The last, best experience that anyone has anywhere becomes the minimum expectation for the experiences they want everywhere. Customer Experience led the charge at many of the sessions and discussions throughout the National Retail Federation’s Big Show at the Javits Center in New York City this year. There wasn’t a single session, demo, gadget or sidebar […]
Look Before You Leap: Choosing Your Next Commerce Platform [Infographic]
Making the jump to a new commerce platform is a huge undertaking from evaluating technology options to implementation and maintenance. Think you’re alone in this endeavor? You’re not – in fact, you’re in good company. Most businesses re-platform every two to three years, according to Forrester. Before you make the leap, check out this infographic […]
Social Networks: A Growing Channel for Commerce
More than two-thirds of all online users are active on social media, according to a Smart Insights report. The popularity of social gives companies the opportunity to connect with customers in a more personal and meaningful way – more so than ever before. And as the capabilities of social media grow, it’s opening doors for retailers to […]
Top Digital Marketing Trends to Watch in 2017: Union of Content + Commerce
As this year draws to a close, it’s common to reflect on what’s happened while also look towards what the New Year will bring. Among the blogs referencing digital marketing trends for 2017, CMO perhaps best sums up the current situation: As we head into 2017, [marketers] know now that nothing will ever be the same […]
Cyber Monday and the Cloud
One of the official signs that the holiday season has begun is Cyber Monday, which occurs on the Monday after Thanksgiving. On this day, retailers go out with their promotions, offering great deals for holiday shoppers seeking discounts. 2016’s Cyber Monday was once again another record, with an estimated $3.45 billion dollars spent according to […]
Magento Gaining Ground Among eCommerce Platforms
Internet Retailer recently released its report, 2017 Leading Vendors to the Top 1000, which ranked Magento among the top eCommerce platforms in 30 technology categories. Most notably, Magento was ranked the number one vendor in the following categories: eCommerce platform Content management Mobile commerce Order management Additionally, Magento is the platform of choice among B2B […]
Six Commerce Platform Capabilities You Need to Evaluate
Whether you’re upgrading to a new commerce platform or choosing one for the first time, you need to closely evaluate the technologies that will help you achieve your objectives and grow your business. In a previous blog, we outlined the importance of establishing clear goals and objectives that focus on your customers and their experience. […]
Optimize Your Checkout for Better Mobile Conversion
In 2017, the twenty-billionth mobile phone will be sold. And last year, U.S. consumers bought $74.93 billion worth of goods and services via mobile devices, up 32.2% year-over-year. While this still only accounts for a quarter of all eCommerce purchases, retailers have taken notice and are investing dollars into their mobile strategies. And this includes […]
5 Steps to Build a Business Case for Re-platforming: Part 3
When deciding to invest in a digital commerce platform, you have to take your future business growth into consideration rather than focusing solely on the technology to fill your current feature gaps. If you base your decision 100% on technology, how will this affect business goals, such as increasing revenue, reducing service costs, or improving […]
Creating The Path Forward for eCommerce Re-platforming
How is your eCommerce business doing? Has your business matured and you’ve realized your existing technology can’t meet your future business growth? Or, is your platform provider(s) making the push to upgrade to a new release? Either way, most businesses re-platform every two to three years, according to Forrester. In this same study, eCommerce executives […]
Get Answers from the Emerging Leaders of B2B eCommerce!!
This is an opportunity for B2B commerce leaders around the US to hear from other companies that have recently made the move to augment its e-Commerce sites and unite its global online properties with advanced content and digital asset management capabilities. This client-focused event will discuss key steps to starting or navigating the change process […]