Posts Tagged ‘Digital Experience’

Digital marketing has completely redefined how businesses reach their audience, and this is no less true for the healthcare industry. In their most recent #AdobeChat, Adobe discussed “Digital Marking in Healthcare” with special guest Daniel Klco of Perficient Digital. Here are some highlights from the discussion. How has digital transformed the healthcare landscape? The general […]

As the volume of digital commerce increases, it becomes more and more critical to create and deliver excellent digital customer experiences. Consumers are changing the way they shop, which forces businesses to evaluate their digital storefronts. Cyber Monday recently brought record-breaking online sales totaling $6.59 billion, highlighting consumers’ shifting habits. Gone are the days when […]

The state of uncertainty in the health insurance marketplace makes preparing for 2018 a challenge. Rather than sitting back and waiting to see what happens, health plans that recognize the ongoing need to transform their business models and embrace the shift to B2C will be in the driver’s seat. This B2C shift makes consumer insight […]

As we head into 2018, many of us are trying to align our marketing goals with our organization’s strategic plan and subsequent needs. And while the majority of companies in just about every industry have delved into the realm of digital, many are looking to take that investment a bit further in 2018. Optimizing digital […]

Thanksgiving is here again, complete with family, food, and football. With the festive holiday season not far behind, this is the time of year to count blessings and be grateful for all the things that we have. It’s been a great year for digital transformation and experience, with more organizations than ever discovering the need […]

Customer expectations are higher than ever before, thanks in part to the proliferation of mobile devices and other digital channels that have raised the bar. In this “connection economy,” we generate value from the connections we make. And thus, the balance of brand power has shifted from businesses to the highly informed, constantly connected customer. Companies are […]

As customer tastes change, organizations must regularly update their technology solutions, especially when it comes to dynamic online platforms. With new solutions being released regularly, new updates will need to be implemented to add engagement and sales opportunities. This was the challenge of a leading financial services firm which had an older version of WebSphere […]

We talk a lot about experiences. User experiences, digital experiences, customer experiences – and now, becoming an “experience business.” Adobe first introduced the term “experience business” at Adobe Summit 2016, and illustrated the concept in a comical video this past March. Simply put, an experience business provides a top-notch experience to customers throughout the entire customer journey. […]

So yes, Governance, Organization, Making it work, etc; they are all ugly words. At least they are enough to put you to sleep just thinking about them.  With the increase in complexity, comes an increase in the organization necessary to support it.  Let’s look at a typical organization supporting a site in 2007.  I say […]

In the age of customer obsession, nothing is worse than a bad customer experience gone viral. Whether it’s a package arriving late, rude service people, or ignored product defections, headline-hungry newsrooms and vigilant everyday individuals pick up experiences quickly and won’t hold back in their stinging criticisms. Thankfully, there are paths around these fears. In […]

One of today’s trending technologies is Docker, useful and being widely applied in the continuous integration (CI), continuous delivery (CD) and auto deployment practices. While commonly used in application development use cases, there are also successes in digital experience situations, as our Perficient China team has discovered. Their implementation makes our entire application/instance to be […]

The previous 12 posts in this series have taken us on quite a journey. We started by defining the term “customer” in the context of pharma and med device, discussed why “customer” and “customer experience” (CX) matter in life sciences, and rounded it out by walking through each of the seven dimensions of CX maturity […]