Posts Tagged ‘Digital Experience’

So yes, Governance, Organization, Making it work, etc; they are all ugly words. At least they are enough to put you to sleep just thinking about them.  With the increase in complexity, comes an increase in the organization necessary to support it.  Let’s look at a typical organization supporting a site in 2007.  I say […]

In the age of customer obsession, nothing is worse than a bad customer experience gone viral. Whether it’s a package arriving late, rude service people, or ignored product defections, headline-hungry newsrooms and vigilant everyday individuals pick up experiences quickly and won’t hold back in their stinging criticisms. Thankfully, there are paths around these fears. In […]

One of today’s trending technologies is Docker, useful and being widely applied in the continuous integration (CI), continuous delivery (CD) and auto deployment practices. While commonly used in application development use cases, there are also successes in digital experience situations, as our Perficient China team has discovered. Their implementation makes our entire application/instance to be […]

The previous 12 posts in this series have taken us on quite a journey. We started by defining the term “customer” in the context of pharma and med device, discussed why “customer” and “customer experience” (CX) matter in life sciences, and rounded it out by walking through each of the seven dimensions of CX maturity […]

Every Fall, the calendars of marketing managers across the country fill up with invitations to conferences and trade-shows. Lured by the promise of sales, networking, swag bags, and more, many of these conferences bring together industry professionals to push forward thought leadership, new products, and ideas. Planning a conference is hard work, requiring the collaboration […]

The seventh (and final!) of the seven customer experience (CX) dimensions discussed in Perficient Digital’s CX guide is Culture. Even though it comes at the end, numerically, if you look at the diagram, it leads right back into strategy and the rest of the dimensions. That’s because it’s culture that actually keeps the CX wheel […]

The sixth of the seven customer experience (CX) dimensions discussed in Perficient Digital’s CX guide is Measurement. For those of you who have been with me through the previous five (and the other posts in the series before that), thank you! We are in the home stretch of translating Perficient Digital’s 24-page CX guide to […]

The fourth of the seven customer experience (CX) dimensions discussed in Perficient Digital’s CX guide is Enabling Technologies. No matter how great your first three dimensions are (customer insight, strategy, and design process), without the right technology and surrounding business processes, you won’t be able to bring anything to life. CX Technology Selection Selecting the […]

As we head into the late stages of 2017, the year has proven to us that digital transformation and experience strategies are top of mind more than ever for organizational executives. Whether it’s the challenge of overbooking airlines or retail’s continued transformation at the hands of eCommerce, change is on the way and it isn’t […]

Digital experience solutions continue to evolve as IT and CMO departments merge in their efforts to create customer-obsessed experiences. With 2018 just around the corner, making sense of all the innovations will help your company get a head start over the competition. We’ll be at Liferay’s Annual North America Symposium this year, held in Austin, […]

Once the governance piece of portal design is complete, it is time to move into designing the customer portal. What you do in this part of the process is important since your end users will be the ones directly benefitting. No matter what type of community you’re trying to build, there are a few basic […]

Portal management is a key to delivering an effective digital experience. Studies have repeatedly demonstrated that if users are dissatisfied with their portal experiences, they go elsewhere. As a result, portal architects must not only take into consideration the look and feel of a portal, but also the governance that keeps it running like a […]