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Posts Tagged ‘customer engagement’

New Insights Into Social Customer SAP

Thanks to Erin Maloney (@ErinE) for pointing me to this article.  By the title, I expected this to be about SAP’s foray into creating and selling social tools. But it’s not. Instead it’s an article about humanizing SAP.  Like many, I think of SAP as a stodgy tech company that tries above all to sell it’s […]

FinTech Trends from BAI: Payments, Mobility and Engagement – What About Data?

This year was Perficient’s first year exhibiting at BAI Retail Delivery and there was a lot to take in from the event!  As we prepared for the conference and I worked on messaging, we knew our financial services technical capabilities were in-tune with the major topics being discussed at BAI. What we were suprised by was the […]

Gaming Best Strategies: Player Retention has Leveled Up!

Today I have the privilege to speak on a subject near and dear to my heart: gaming. As an avid online gamer and consumer I know firsthand just how frustrating it can be to encounter an issue that disrupts your gaming experience. That’s a big part of the reason I’ve enjoyed helping clients like Activision […]

Four years of innovation. A minute to reflect.

As I reflect back on the past four years, I’m struck by the many changes in the industry that occurred in such a relatively short amount of time. But the one thing that stands out most to me is the pace of product innovation at salesforce.com. Being part of the salesforce.com ecosystem certainly gives me […]

Salesforce Best Practices: Swim in Your Customer’s Pool.

Last week I was talking with one of our customers about a new project. The customer was already a big Salesforce Sales Cloud user, and now they were adopting Service Cloud. The project focused on migrating a portion of their service infrastructure from an old email response system to Salesforce…and potentially still using email as […]

Customer engagement strategies: A tale of two retailers

With a multitude of stories about how innovative companies like Gatorade are using Radian6 to monitor customer engagement and sentiment from the “social buzz” on the web, it made me think: How do the brands and retailers that I use engage with me – or, their target consumers at large?

Why are banks so easy to pick on?

I wish it weren’t the case, but most banks make for an easy target when it comes to lack of customer service. Case in point: I recently visited an ATM near my house to find it covered in green paint. Green is for money… right? Well, not in this case. Obviously someone had tagged it. […]

Customer Relationship Management Tips: Turn off the radio, please.

In San Francisco, where it’s hard to get a cab, there’s a car service I often use as an alternative. It’s called Uber. It’s not that much more than a cab. But it’s a heck of a lot faster, and it’s convenient, and it’s always available. It’s Mobile: With a few clicks on my iPhone […]

Salesforce Service Cloud – Getting serious about customer experience

Being a part of the Service & Support ecosystem, I have had the chance to watch the Service Cloud product grow from its infancy to a whole new level of maturity and feature offerings over the last few years.  Service Cloud has gone from playing catch up with other support platforms in the industry to […]

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