Posts Tagged ‘CRM’

This blog explains how to use auto mapping feature to automatically import data into oracle sales cloud instance without manually mapping the file source with the application instance. The automatic mapping is a new feature available in release 10. This auto-mapping feature is helpful when oracle P2T is not available. What is Auto Mapping? Auto […]

Sometimes Salesforce projects don’t stop, they slow down, sputter, and you can’t seem to get them restarted or firing on all cylinders. These projects aren’t always failures – they just need a thorough tune-up and clear path to get them back on the road. As such, below are the top reasons for a project stall […]

  When deciding to rollout Salesforce, you probably went through the typical business case or business planning process.  This included looking at factors like the political, economic, financial and social ramifications of the move to a cloud platform with incredible capabilities to transform your business.  That said, when you’ve reached the final rollout, how closely […]

Luci Rainey, VP at Comcast, spoke about digital marketing in our new age of consumerism. She started by talking about how even the best consumer companies stumble occasionally. Comcast has used Oracle Responsys for about three years and has a good story about how Responsys helps Comcast deliver to their customers. Comcast is on a journey […]

“Infinite choice is paralyzing, and exhausting to the human psyche,”  said Barry Schwartz in The Paradox of Choice.  This concept is what drives the need to personalize content and web sites. Craig Macdonald presented this session on personalization at Oracle OpenWorld. Personalization starts with recognition – you have to have customer insight to really recognize […]

Constant Contact is an industry leader in small business marketing solutions (e.g. email, promotions, surveys, events, etc). Starting in 2013, Perficient helped Constant Contact migrate off of the Salesforce Partner Portal and migrate onto the Community Cloud platform. They spoke about that experience last year at Dreamforce; if you didn’t catch it then, watch it now.  Since that initial project, we have continued […]

The 2015 Dreamforce keynote started with a few songs by Stevie Wonder. When “Signed, Sealed, Delivered, I’m Yours” came on, it became required to dance. Stevie, you’ve still got it. That is a great example of what Dreamforce does to people year over year; it gets you so excited that you cannot sit still in […]

“Customer Experience is the New Marketing.” -Steve Cannon, CEO of Mercedes Benz USA In our recent CX guide, we noted how difficult it can be for an organization to recover from a negative interaction with a consumer or other stakeholder. As customer satisfaction relies more heavily than ever on a reliably effective digital experience, business […]

In several OSC (Oracle Sales Cloud) based application, there comes a requirement where a currency value needs to be formatted according to the currency format of the locale. In general Groovy compiler supports NumberFormat abstract class which can be called as NumberFormat.getCurrencyInstance() which returns the formatted object. This simple method-call will convert the given number […]

Social media might get more attention, but both B2B and B2C firms are using cloud-based sales and marketing tools for more than just direct sales: they’re looking to build bonds with customers long before and after a purchase takes place. For a portfolio of offerings designed to build and strengthen relationships, it’s appropriate that business […]

“Gone are the days of the corporate brand being controlled by the C-suite or marketing ivory tower. Today your brand is what your audience says it is.” – Mark Sunday, CIO, Oracle It’s been nearly two decades since Cuba Gooding Jr. convinced Tom Cruise to scream “Show Me the Money” in Jerry Maguire. That exact […]

Making the Most of Oracle Sales Cloud When Oracle developed Sales Cloud, they focused on making the system fast and easy to use, reducing incidences of user frustration. Oracle has built a modern selling environment that is collaborative, insight-driven, and mobile, meaning it can be accessed anywhere. In a mobile-driven world this can improve productivity […]