Posts Tagged ‘consumer_markets’

This past week, we announced that we have officially joined the Grocery Manufacturers Association (GMA), a leading association representing the interests of the consumer packaged goods (CPG) industry, as an associate member. In conjunction with this membership, one of our experts also holds a seat on the Associate Member Council. This is great news for our Consumer Markets practice, and […]

In this new customer-centered world, a world driven by ‘connected consumers’, companies need to create relationships with their customers by listening, adapting and understanding their wants and needs. When it comes to digital customer experience management and customer behavior analysis, you can now replay the interaction of every web & mobile customer to visually recreate their actual […]

Michael Porter, Sales Director at Perficient, recently wrote a blog post about Hilton’s unveiling of their new customer experience initiative via the mobile channel.  It will enable consumers to utilize their smartphones to check in, view floor plans to select the rooms they would like, submit special requests (ie. room service), etc.  Hilton recognized that their […]

Glenn Kline, Sales Director with IBM PCS at Perficient, recently wrote a blog post about the importance of social needs integrating with Portals at the IBM Digital Experience Conference.  Social Interactions have become a pertinent part of business as a whole but are very important in regards to consumer engagement. Patterns represent modernized processes with […]

Michael: How time flies- Jim: You mean because it’s Wednesday and you’ve still got a week’s worth of work to do? Michael: That’s certainly on my mind, but actually I’m reflecting on a fascinating story I read just yesterday—a story about custom earbuds manufactured using a 3D printer.  In thinking about this sort of innovation […]

Mark Polly, Sales Director at Perficient, recently wrote a blog post on integrating marketing management with IBM digital experiences.  Customer’s wants and expectations are at a record high and they want to see information that specifically pertains to them, personalizing offers. Customer expectations are soaring, yet it takes time to build your digital experience to […]

Mark Polly, Sales Director at Perficient, recently wrote a blog post on Gary Dolsen’s digital focus at IBM while attending IBM’s Digital Experience Conference.  IBM’s Digital Experience Conference got underway today in Anaheim.  For those that have followed IBM WebSphere Portal in the past, Digital Experience is a really set of individual point products that include WebSphere Portal, […]

If brands and retailers were not regretting jumping on the social conversation bandwagon during the World Cup, they are now.  A month ago, the World Cup sparked the largest social conversation the world has seen.  And now that it has come to an end, it has not only produced the top team in the world […]

Adidas, one of the World Cup tournaments largest sponsors (and has sponsored the World Cup “official” soccer ball since 1970, has spent a lot of time and investment the past year for this campaign.  Along with sponsoring the tournament, Adidas has crafted a campaign to help build the payers and national soccer federations that they […]

We have talked about brands and retailers claiming their stake in the World Cup social conversations but not necessarily a retailer and brand partnering together.  Well that is what Coca-Cola and 7-Eleven have done with promoting World Cup excitement to help drive exclusive merchandise sales and brand engagement.  This is not the first time this […]

The World Cup tournament is about half way through and as upsets (Spain’s surprising early elimination) and surprises (USA moving to the Round of 16) are occurring we are seeing more brands are jumping on the global outreach bandwagon!  In my previous posts, I have discussed how other companies are leveraging social media, especially Twitter, […]

Jim: Good morning, Michael. I know it’s just Tuesday, but what’s going on in that Consumer Markets head of yours this week? Inquiring minds really want to know! Michael: I’ll tell you, Jim. I was thinking over the weekend about my stock portfolio (cringing a bit, actually) and about day trading and flash trading and […]