Posts Tagged ‘consumer_markets’

In our most recent webinar, Driving Store Traffic in a Digital Age, we executed a Q&A session with some very interesting questions posed to our speakers.  Here are a sample of them below: Consumers increasingly may lack the tolerance for all messages and offers that they receive – at least the ones they have been seeing […]

Well the day has come and gone and Apple Pay is here!  Retailers have been preparing to accept this new payment system and have equipped themselves with the necessary POS terminals to do so.  Although the system may be a little shaky out of the gate, like anything else, it will certainly start a new […]

In a special session at the CGT Business and Technology Conference, Starbucks representatives shared how the company is creating transparent connections between trade and customer management systems and processes. Starbucks is also integrating IT in a transparent process to make sure it is meeting business needs, even when those needs change in the middle of […]

Alexia Howard, an equity research analyst, spoke to the conference about how revolution is happening outside of the tech sector.  There are big opportunities for smaller and bigger companies.   There are a variety of big trends that will shape the landscape. Rise of social netowrking Health and wellnes E-commerce and packaged food US Hispanic […]

This week’s Consumer Goods Business and Technology Conference kicked off with the theme of the connected company. Opening comments came from Kara Romanow, executive editor of Consumer Goods Technology, and Albert Guffanti, group publisher of Consumer Goods Technology and RIS News, Edgell Communications. A lot of the people here will talk about connections and collaboration, they said. Question: When […]

Here at this week’s CGT conference, we are able to get a lot of focused information in a short time frame. Oracle and Interbrand focused a breakfast on understanding millennials and how to engage them. What are they? This is the, “everyone gets a trophy generation as they were growing up.” There are 70 million millenials […]

The greatest thing about the Consumer Market’s industry is that we all have some level of understanding due to the fact that we are consumers.  Whether you are utilizing your smart phone, home computer, work computer, iPad or tablet you can connect and engage with brands no matter your location – the “always on” consumer. […]

In our most recent webinar, we discussed the sustainability of the brick-and-mortar store.  What we found out is that stores are not going anywhere fast and the digital channel, if anything, can only help increase in-store foot traffic.  There is definitely an increasing demand for the digital experience as technology expands and capabilities grow but despite […]

The Consumer Markets Practice executed a webinar this week that focused on how to drive store traffic in an age where digital has become such a prominent channel.  We’ve been saturated with nearly 20 years of excitement the internet of things – e-business, web, mobile, social. There have been fantastic breakthroughs and stunning failures driving […]

Connected Consumers use the power of information to drive prices down, yet demand a very high level of service.  Whether it is utilization of a smart phone, home computer, work computer, iPad or tablet one can connect and engage with brands no matter your location – dubbing the consumer as the “always on” or “connected” […]

Michael Porter, Sales Director at Perficient, recently wrote a blog post about Oracle Mobile support while being present at Oracle OpenWorld.  Most consumers are now armed with a mobile device wherever they go but especially when entering a retail store.  These consumers are highly informed and expect associates that they interact with to know as much or […]

Michael Porter, Sales Director at Perficient, recently wrote a blog post about a keynote speech focusing on Customer Experience at Oracle OpenWorld.  Companies must understand their consumers – they why’s, where’s, when’s and how’s of the shoppers journey.  Customer experience not only pertains to the actual experience itself, but everything that makes up your product or brand […]