Posts Tagged ‘consumer_markets’

  Experiential marketing has been around for a long time and for good reason!  It allows a consumer to interact with a brand, product or retailer in a unique experience with the intent to drive them to purchase the product/brand online or at a retailer in the future.  For many consumers, shopping is all about […]

The Consumer Markets industry is definitely seeing its fair share of exciting innovations and changes.  With the consumer in control, brands and companies are vying for our attention and trying to outdo each other for our dollars.  Thinking about how far we have come in this industry, it’s important to be fun, to be nostalgic, […]

In a Connected Consumer World, Analytics Starts with Consumer Data The data is in and it’s revealing that the data is really in! Tons of it.  Not long ago, simply getting the data on our customers, sales, sentiment, stores – anything else we felt would be relevant – was a challenge. But now we have […]

Jim: I’m connected, you’re connected…my car, my house, where I go, what I eat, what I spend, what I think. But is this really making a difference in how we live and work or are we all caught up in some big high-tech hype cycle? Michael: Oh my, that’s a lot of questions rolled into […]

At an average cost of $4.5 million, ads for Super Bowl XLIX have sold out. But the game itself is the spark that many companies are hoping to transform into an inferno by leading consumers from their TVs to their mobile devices, with their Visa numbers at the ready. Katy Perry won’t just be using your […]

We are in an age where the connected consumer – the person that is very knowledgeable about your products, your competitors, about what friends are thinking – is in control.  This has also created the shift from manufacturers and marketing toward choice and convenience, which in turn forces manufacturers and retailers to be even more […]

Another year has passed and what a better way to start off the new year with what we see as the top 10 tech trends for 2015!  Be sure to follow our blog as we discuss these prioritized trends heading into this year to help your enterprise prepare for what the future holds for the […]

As consumers we have very high expectations and want companies to personally tend to the things that are most relevant to us, personalizing unique messaging about products and/or services that are of most interest to us.  At NRF’s Retail BIG show this week, a few trends were discussed as the top trends for 2015.  Personalization was HIGH […]

Jim: Well, the BIG Show is over, the tent is coming down, and everyone is scrambling to make flights home and make something out of four days in the Big Apple. The question is just what did we learn and what do we intend to do with it, Michael? Michael: Like everyone else, after I […]

JH: So, Michael, speaking of the NRF, you said it was “BIG” – truth or fiction, then? MF: Bigger isn’t always better, but this year it’s true. And what a difference a year makes! More traffic, more energy, and conversations that are going to change everything. But I speak with hyperbole, and you are the master […]

I am on my way to New York City tomorrow! The National Retail Federation, NRF, begins every new year with its ”Big Show” starting Saturday and running through next Wednesday. And while the Consumer Electronics Show, CES, held in Las Vegas just ended this week, if you’re a retail fanatic, as I am, NYC is the […]

We are officially into the 2015 year and before we begin to discuss what are going to be the top trends in the Retail & Consumer Products industry for this year, lets take a look back at a few trends that really gained momentum and came out on top in 2014! Personalization & Relationships  Technologies like […]