Posts Tagged ‘consumer_markets’

Imagine you are visiting your favorite store online.  You are looking for something in particular so you use the search item to find it.  The search results not only finds what you are looking for but also shows you correlating items (ie. matching glasses, napking rings, etc. to the plate set you searched for).  The […]

In the consumer markets industry we focus a lot on the customer experience, in fact, it was one of our 2015 Consumer Markets trends.  In a recent blog post written by Daniel Rabbit, Marketing Manager for Perficient’s Oracle practice, he discussed the importance of three points that companies need to remember to have a successful […]

Cyber attackers secured more than 61 million records in the 2014 year, providing a growing increase in concern among consumers regarding the security of their personal finances, intellectual property and personal identity. A few years ago, consumers had only to worry about the safety of their credit card or bank card safety.  With the use […]

Connected consumers are using more screens more of the time.  Flipping between the computer, smartphone, tablet and ultimately the store is the reality of today’s shopper journey.  This year, these lines will continue to blur and it will be more important than ever for brands and retailers to embrace adaptive strategies for ecommerce.  It is […]

Let’s face it, it is not often that Amazon does not make news headlines.  They have built their business by making it easy for consumers to purchase a wide variety of things online.  From subscription-style services to their patented on-click ordering tool to the push of a button, Amazon seems they are not going to […]

Delivery is a bit of a hot topic lately especially when it comes to drones.  It also leads us to our next trend in the consumer markets industry.  As consumers, our wants and needs change at the blink of an eye and when it comes to delivery of products we purchase, we want the immediate […]

It has been an exciting week for Apple with the biggest launch since 2010 announcing of the launch date and styles in a new product category, the Apple Watch.  Many people have been waiting with bated breath for this new wearable and the time has finally come.  Once again, as they did with the iPad, […]

We keep seeing Personalization pop up and its because of its importance in not only the consumer markets industry but across all industries as a whole.  Mike Porter, a Director here at Perficient, is at this week’s Adobe summit where he attended a speaking session by Russell Lewis (Adobe) and Daniel Stubs (Conde Nast) discussing […]

Recently, the Consumer Markets practice held a webinar focusing on the Connected Consumer in 2015 and Beyond!  We had a few insightful questions at the end of the webinar that we thought we would share with everyone: How do manufacturers, brands and retailers work together for the actual connected consumer? Michael Forhez: Retailers and manufacturers are now […]

In today’s digital, mobile and social landscape, shoppers have the control in the when, how, and where their needs are met.  Brands/retailers must explore new ways to engage with their consumers that are move innovative and relevant and through not only digital channels but established physical channels as well.  Leading enterprises that excel in consumer […]

We talk about personalization a LOT!  Especially when it comes to different trends in the Consumer Markets industry that have occurred over the last year and this coming year.  Personalization spans across many different topics, especially the ones we have discussed already in our 2015 trends, however, it is SO important that we are treating […]

In our last blog entry about Consumer Markets trends, we discussed the importance of the Customer Experience.  Gauging how effective the customer experience is depends on how seamless and easy the experience is.  Technology has proved to be a solution and help drive service and convenience to the consumer.  In 2014, we saw retailers adapting […]