Posts Tagged ‘connected health’

  Since President Obama’s State of the Union address in January, much has been said about precision medicine. And, rightly so. The ability to treat common and rare diseases based on genomic and patient data is showing incredible promise. However, the medical community agrees that significant changes need to be made to federal healthcare policies […]

Consumerism is changing how we interact with our care providers. Connecting patients more closely to care providers is especially important after discharge from a facility. My colleague Melody Smith Jones @melsmithjones shared an e-Patient petition to the ONC in her whitepaper Patient 360: The Complete View of Patient Engagement that stated “Nothing would result in […]

As a millennial, I rely on Google for a lot of things. In fact, on a daily basis I bet I use Google an average of five times. Whether I am getting directions, looking up a phone number or just searching for an answer to a random question – Google allows me to be self-sufficient. […]

Last month I attended a Healthcare Marketing Summit in Chicago. During the event, Melody Smith Jones, Manager of Connected Health at Perficient discussed how hospitals should be taking the best practice marketing ideas and approaches from the retail industry and applying them to healthcare. Setting the stage for applying A Retail Strategy for Healthcare Melody […]

Healthcare is undergoing a seismic change in the way organizations think about healthcare delivery, and telehealth is one of the movements leading this evolution. Healthcare organizations are leveraging innovative technologies to: Reduce patient visits and lower healthcare costs Empower patients through self-treatment Deliver alternate methods of patient/provider communication Manage symptoms and medical conditions for the […]

Chris Bevolo, author of “Joe Public Does not Care about your Hospital” and more recently, “Joe Public II: Embracing the new Paradigm” spoke at the Chicago Healthcare Marketing Summit on May 27. He shared why the word Paradigm is the right word to describe the sea change in digital marketing: In 1962, Thomas Kuhn wrote […]

I recently attended an event in Chicago where Chris Bevolo (Author of “Joe Public II: Embracing the New Paradigm”, Melody Smith Jones (Manager, Connected Health at Perficient) and Jason Rushforth (Oracle Vice President of Industry Solutions) discussed the evolving healthcare marketing landscape. I was pleased to see that these three individuals presented three topics that […]

Consumers today are more demanding than they ever have been before. They expect conveniences, easy access, choices and leverage the internet to find the best value. Regardless of the industry, consumers are drivers of change and organizations are identifying ways to connect with consumers and deliver a top-notch customer experience. Healthcare marketing executives need to […]

Connected health engages patients, members, providers, and the health community using technology to deliver quality care outside of the traditional medical setting. We have identified the top 10 connected health trends and highlighted them in the below infographic. For an in depth look at each trend check out our newly published guide on the Top […]

Social media in healthcare has evolved over the last several years. In 2009, Henry Ford Health System was the first to live tweet a surgery,and Mayo Clinic held the first Annual Health Care Social Media Summit. Since 2009, social media in healthcare has evolved from a PR tool to a vehicle used to manage population […]

When it comes to patient portals most provider organizations are focused on meeting the Meaningful Use requirements rather than creating a patient portal that truly engages their patients. While healthcare organizations have been making steady progress towards Meaningful Use (MU) Stage 2 attestation, the lack of patient engagement continues to be problematic. Creating a patient […]

Over 42,000 healthcare IT enthusiasts and thought leaders attended HIMSS15 this year in Chicago. Thousands of others joined form various locations using social media to engage in the conversations. The HIT Super Bowl did not disappoint those in attendance and those joining the social media conversations. The conversations were around several different health IT topics […]