Posts Tagged ‘best practices’

It’s official.  Most web sites that use an ad service of any kind have a personalization problem. It’s a serious one in this evolving world of consumer expectations.  It’s making some large ad companies a lot of money but at the expense of their customers who do ad buys and expect some sort of smart […]

You’ve done the hard work of configuring your new community, building in a great search experience, and branding it with Site.com. Now it’s time to go live! But first you need to get thousands of new users created and activated before you can flip the switch. Mass adding users through the API (Data Loader) may […]

With hundreds of implementations under our collective belt, Perficient’s Service Cloud Practice has worked with an incredible range of companies, business models, and end customers. Being data nerds at heart, we’re always on the lookout for trends and patterns among this diverse group. Clients like Activision, Minted, Kabam, and Twitter have taught us that much like […]

Whether you are thinking about implementing a Salesforce solution or expanding upon the Salesforce solution you already have, there are several factors to consider when selecting the right company to partner with: 1)     Do they have extensive experience implementing a Salesforce solution with companies in your industry? 2)     How knowledgeable are they building and deploying […]

We have said it before, but with the unveiling of Salesforce1, it’s the perfect time for a reminder about the three pillars of CRM User Adoption success: people, process, and technology.  With the launch of Salesforce1, there’s no question that salesforce.com nails these three drivers.  There are several components to user adoption success, but the […]

Mark Polly (@markapolly) and I (@porteronportal)  presented here at IBM Connect on Healthcare Portals.  It’s a huge subject so we chose to focus on 5 things you absolutely must do when interacting with your consumers, patients, or members.  Here’s the slideshare.

Bill Pappalardo and Tim Reilly spoke about the work they’ve done with a portal at Tufts Health Plan. About Tufts They are the second largest health care plans in MA with over one million members. They are ranked by NCQA one of the top health plans for the past nine years. As part of this: […]

Rob Novak and Mac Guidera presented tips on how to make a pilot in social software successful. First why pilot?  A pilot is critical to success because it provides for an experimental trial on a small scale for the future change that you anticipate.A well run pilot reduces the risk of large scale failure and […]

Adding social capabilities to your digital experience site can bring some nice benefits. One benefit that is often overlooked is the multiplier effect of social sharing.  If you can can get people to promote your brand or product, you can reach larger audiences and save advertising costs as well.  A single “Like” on your product […]

We’ve blogged a lot about integrating marketing with portal and we’d content sites. IBM has been working hard to provide better integration between their products, including Enterprise Marketing Management and IBM Digital Experience. IBM demoed three scenarios. The first was a marketer setting up a cross sell site and integrate it with a campaign. On […]

Chris Crummey (@ccrummey) is probably the most adept presenter on the whole experience in using the IBM tools. He gets what makes people successful and incorporates that into how he works.  So it’s a good session. Here’s what makes you successful:   Types of people: My social strategy is to have a blog (feature)  You […]

Strong user adoption is key to the success of any cloud-based CRM system. Attaining it requires a deep understanding of the three pillars of adoption – people, process and technology – and how they influence CRM success. With more than 3,000 successful cloud computing engagements, Perficient knows that without optimal alignment of the three pillars, […]