Posts Tagged ‘best practices’

This week I’m at the IBM Smarter Commerce Global Summit 2014. The opening ceremony was fairly lackluster, and offers of back stages passes to the Bare Naked Ladies (a Canadian rock band) was met with lukewarm response from the audience of hard-nosed retailers, marketeers, and technology professionals. Jay Baer did a great job as Master of […]

Earlier this week, Gartner hosted a debate to determine whether structure or search are more important to organizations data needs. Some insights I wanted to share with you from this debate are: Gavin Tay from Singapore – Structure Hans Galler Kuller from Germany – Search End-users want the Google search experience inside their organizations. Search […]

When a merger, acquisition, consolidation or spin-off takes place, there are often separate #Salesforce Orgs (instances) that reside in different areas of a company. When there are separate CRM systems, it is impossible to roll up performance results to one management dashboard, so analytics will not be powerful/reflective of total business results. Also, you may […]

This morning at the Gartner Portal, Content, and Collaboration Summint, Gartner analyst Jim Murphy, presenting 7 Portal Pitfalls. He’s also written numerous papers on the topic. It’s also interesting to note that our own Michael Porter and Glen Kline also maintain a list of Portal misdemeanors. This was the most popular event I’ve attended this far. […]

I think every writer at one time or another has thought about how long is too long for a post, tweet or headline. As I typed my headline into WordPress, it was kind enough to tell me that my headline is 59 of 65 characters. I never understood if WordPress thought 65 was the max […]

IBM recently conducted a webinar titled “5 Key Strategies for Omni-Channel Marketing” in which they discussed the following strategies: Collect data that helps create customer profiles Analyze that customer data to find actionable insights Decide how to allocate your budget across the right channels to reach the right audiences Manage the interactions with customers across […]

While CTI technology in recent years (especially Salesforce’s Open CTI platform) has helped make the phone experience more intelligent for customers and agents, a new service from NextCaller aims to turn the traditional concept of caller ID on its head. NextCaller is the most recent in a trend of new services (similar to Datacoup and others) that offer […]

At last weeks Texas EnterpriseArchitecture Summit in Austin, Kirk Da Costa, Assistant VP of Enterprise and Solution Architecture at PNC Financial Services discussed his views on optimizing business value from shared Technology platforms and projects. Key points include: taking a different perspective focusing our limited effort and resources on achieving optimal real world results Focus on realizing […]

A huge number of my projects are platform upgrades, and every time I ask my customers why they haven’t applied a single published fix for any of the products involved since the system was built (sometimes upwards of 7 years ago). They usually reply with a variation on the old trope, “If it ain’t broke, […]

At the Association of Enterprise Architecture Summit in Austin, Texas last week, John Zachman was the speaker of honor. For those unfamiliar with his work he is the leading proponent of Enterprise Architecture, and I don’t mean that in the marketing sense where all companies are the leading in “blah blah blah”. As a career […]

It’s official.  Most web sites that use an ad service of any kind have a personalization problem. It’s a serious one in this evolving world of consumer expectations.  It’s making some large ad companies a lot of money but at the expense of their customers who do ad buys and expect some sort of smart […]

You’ve done the hard work of configuring your new community, building in a great search experience, and branding it with Site.com. Now it’s time to go live! But first you need to get thousands of new users created and activated before you can flip the switch. Mass adding users through the API (Data Loader) may […]