Posts Tagged ‘best practices’

IBM’s 2014 Digital Experience Conference started Wednesday off with a great session by Mac Guidera, Social Workforce Strategist from IBM, titled “Why Social Needs to be Part of Your Portal.”  The session was very insightful blending a mix of statistics, trends, best practices and insightful thoughts. Social Business Patterns Patterns represent modernized processes with dynamic, […]

You may not have heard of the Liberty Profile, unless you are interested in running WebSphere Application Server in a cloud environment like BlueMix.  Saurabh Agarwal and Jaspreet Singh presented this session at the IBM Digital Experience Conference. What is this Liberty Profile? Liberty is a lightweight WebSphere Application Server that is already embedded in […]

Glenn Kline of Perficient and Phani Kanakala from Florida Blue presented a case study of how Florida Blue, Florida’s largest healthcare payer, uses IBM Digital Experience to engage consumers.  Florida Blue’s mission is “To improve the health and well-being of Floridians and their communities”.  This really is a good reason to engage customers. Florida Blue […]

Tony Higham and Paul Kelsey spoke about deploying IBM Digital Experience on both an on-premise and public cloud.  There are 5 properties of the cloud generally recognized in the market.  IBM is fully supporting each of theses properties: On-demand & Self Service – its there when you need it Broad Network Access – a global […]

Rob Enright, a Digital Experience Strategist with IBM spoke about integrating Marketing Management with IBM Digital Experiences.  Customer expectations are soaring, yet it takes time to build your digital experience to keep up or even get ahead of those expectations. Here are several themes IBM is focusing on: “Insight to Action” with a few clicks – […]

Eric Morentin and Nick Baldwin spoke about WCM Patterns that should be used in content management development in IBM Digital Experience.  Patterns of course are a “canned” way or even best practice for implementing solutions.  There are four themes of patterns they talked about: Better content / component model There are different types of content […]

Forrester’s Stephen Power spoke about transforming digital strategy. Stephen is Vice President at Forrester and covers the Digital Experience market.  He started by talking about the age of the customer and how we got to this point (customer centricity per Gary Dolsen).  Preceding the age of the customer was Age of Manufacturing, Age of Distribution […]

Forrester’s Stephen Power spoke about transforming digital strategy. Stephen is Vice President at Forrester and covers the Digital Experience market.  He started by talking about the age of the customer and how we got to this point (customer centricity per Gary Dolsen).  Preceding the age of the customer was Age of Manufacturing, Age of Distribution […]

It’s a never-ending request for anyone who does web content management project……. how do you get the content from your old site to your new site.  At first, we did it all by hand. Then we tried a couple vendors who wrote connectors to pull content from source CMS’.  Neither worked all that well for […]

  Many organizations need to setup relationships between objects in Salesforce.  In doing so, a choice must be made between a “Lookup” relationship and a “Master-Detail” relationship.  I’m often asked about these options, and how to decide which one is needed. Ask yourself these questions about your requirements: Do I want the visibility and edit-ability of my child object records to be […]

Inside sales seems to be an ever-changing role in companies, and there never seems to be an absolute way of finding new opportunities.  However, one of the most important parts of being an inside sales rep, is always having a full lead queue.  This can be done in a number of different ways, but one […]

CMSWire has a thought provoking article about the “Changing Nature of Search” The author Gerry McGovern notes that search changes over time and changes based on our behavior with applications and sites.  Once we find a site to apply to a specific task like cheap airfare, then we stop hitting Google or Bing for example. […]