Posts Tagged ‘best practices’

As we wind down 2014, I’m taking a look back at some items in my reading list and bringing forward the ones I found important from a learning standpoint.  The article The Problem with Sentiment Analysis by Sarah Kessler at Fast Company in November 2014 qualifies as one of those “aha” articles. Analyzing social media has […]

Eugene Sefanov has a post out on our Life Sciences blog.  He includes a video from a TV commercial but I want to focus on the web site for the drug JUBLIA. Just as their TV commercial was spot on, their product website was just as superb. It ties into the video very well by […]

I saw the following tweet from Salesforce CEO Marc Benioff: This was interesting enough for me to follow the link to see why Salesforce Chatter was rated the best social collaboration system.  Barry Levine at Venture Beat had a nice article about G2 Crowd’s grid on social collaboration.  Here are the first two paragraphs: Salesforce’s Chatter […]

This year’s Dreamforce was filled with a ton of sessions, interesting demonstrations and exciting announcements.  But, for me, there was one speaker who was particularly interesting and that was Hall of Fame former 49er quarterback, Joe Montana.  Maybe he was so interesting to me because I grew up in a family of San Francisco natives […]

Many hospitals and doctors and patients are looking for better ways to connect with each other.  Based on my work with payers, they often want to engage more with their members so they can make good healthcare choice.  Patients often want to have a sense of community, especially those dealing with chronic conditions and diseases. […]

Zero Motorcycles needed a way to consolidate multiple partner-facing systems into a simplified user interface, track sales and monitor participation programs and automate workflows. As we’ve seen from other customers, partners had to login to multiple systems. Using Community Cloud, Zero was able to provide one interface for the partners to login into and get […]

In the past week I’ve either read or listened to two heads of global marketing for two well-known brands. Both had a similar story with different sides of the same coin. Both had a message that dealt with marketers having to forget about telling their brand story and go with what customers want to hear. […]

I’ve blogged about the personalization failure before.  Now it looks like others are catching on to the ultimate failure on their part, even as they harvest huge amounts of private information about us. This article in ComputerWorld outlines the issues. The author Mike Elgan hits the topic of privacy quickly and never lets it go: […]

I was recently asked by a client, “What is a litmus test when identifying components for Decision Management?” This was a great question that unfortunately is all too often not considered during Decision Management projects. Using criteria to determine suitable decisions is needed in order to effectively implement Decision Management. This post will provide the […]

In the BufferSocial blog, Kevan Lee posted an article for Social Media Managers.  The post takes a look a “typical” social media manager’s day and breaks down that day into many different activities, represented in the info graphic here.    Mr. Lee also provides several different views on how other people spend their days managing social […]

At a recent partner event here in San Francisco – I was lucky enough to get a glimpse of the Chatter/Communities roadmap for Winter ’15 and beyond. A new feature “Recommendations in the Feed” got me thinking about some very interesting long term possibilities for Chatter and Communities. The Feature Recommendations in Winter ’15 are going […]

In this series, I’m showing how Portals don’t have to be heavyweight.  In Part 1, I wrote about how to make the infrastructure lighter by using cloud or IBM’s Pure System.  In Part 2, I introduced the concept of using IBM’s Web Content Manager system to build very simple portlets. Now in this final installment, […]