Posts Tagged ‘B2B eCommerce’

Content plays a significant role in converting browsers into buyers, especially for B2B commerce. In fact, 65% of B2B buyers start their purchase journey by researching search engines. However, the more eye-opening stat is that 16% of B2B buyers make their final purchases from industry distributor sites that provide the most credible product details and […]

What’s one of the biggest turn-offs for today’s digitally savvy customers? Fragmented buying experiences. Whether you’re a B2B or B2C buyer, the path to purchase is no longer linear and offline. In fact, there’s an increasing expectation for a seamless experience across all channels and interactions. Decreasing service costs is one of the primary motivations […]

As digital commerce has affected our daily lives as consumers, it’s also shaped the expectations of B2B buyers. Buyers in B2B are more accustomed to a buyer’s journey that includes digital experiences well before and long after the sale. 68% of B2B buyers prefer to research online on their own, up from 53% in 20151 […]

B2B customers are changing the game of digital commerce. Some call it the “Amazon Effect,” but buyers in B2B are more accustomed to a buyer’s journey that includes digital experiences well before and long after the sale. They expect seamless, omni-channel experiences, accurate and detailed product and inventory information, one-click purchasing, and 24/7 self-service access. […]

Cognitive computing is quickly gaining ground in the marketplace and already influencing our lives. Brands like Staples and 1-800-Flowers.com have implemented cognitive systems for a variety of use cases. For Staples, it’s their “Easy Button” that allows customers to use voice commands to place orders via a smartphone app. Or consider 1-800-Flowers.com, which has grown […]

Your brand is the heart and soul of your company and how end users perceive your brand ultimately dictates your online success. One monumental aspect to your success is the end-user experience and how end users interact with your site. Make sure they get what they are expecting and what they want. Create “that sticky factor,” […]

At the Magento Imagine 2017 conference, there has been an emphasis on focusing on great Customer Experience (CX), User Experience (UX), and Design. CX encompasses all the interactions a person / customer has with your brand. Measured in: overall experience likelihood to continue use likelihood to recommend to others UX is part of a broader […]

It’s fitting that the Magento Imagine 2017 conference kicked off with a session about using data to drive strategies for online growth. Robert Moore, Head of Magento Business Intelligence, shared insights and findings on the analysis of sales and customer data across hundreds of online merchants. The focus was on identifying what top growth performers […]

Today is the kickoff of Magento Imagine 2017, and one of the hottest topics of this year’s conference is the explosive growth in mobile commerce. According to Jon Higby, Paypal Manager- Solutions Engineering, Paypal has experienced a 55% YOY growth in mobile payment volume. What makes the market staggering is that the conversion rates on […]

Whether it’s Valentine’s Day, your birthday or even a non-holiday, most people like to be made to feel special. Many times this satisfaction comes from a simple and thoughtful gesture, when someone else knows exactly what will make you smile. In our always-on-the-go daily lives, how do you feel when your favorite brand or store […]

Nearly two years ago, Forrester published a report that sent shockwaves through the B2B industry, forecasting that nearly 1 million B2B salespeople will lose their job to self-service eCommerce by 2020. Just this week on a webinar by Internet Retailer, I learned that Forrester is going to release an update to its 2015 report, “Death […]

According to Internet Retailer, eCommerce sales in the U.S. continues to outpace brick-and-mortar stores – as of Q3 2016, digital commerce sales grew by 15.6%. It won’t be long before we know the final eCommerce growth numbers for 2016. Judging by reported sales from the 2016 holiday shopping season, eCommerce businesses finished strong. (Conservative estimates […]