If you’re contemplating an upgrade to Magento 2, you’re not alone. Moving to a major commerce platform release can be seen as a business growth strategy rather than risk-avoidance. It’s no secret that the competitive stakes are high when it comes to digital commerce. More than 11% of retail shopping happens online.1 While in B2B, 68% […]
Posts Tagged ‘b2b commerce’
Content & Commerce Dynamics: What You Need to Know
What’s the difference between a bounce and a conversion on your site? It all comes down to the quantity and quality of content that your customers find. In a related post, we explored the importance of blending content and commerce to enhance the customer experience. In fact, Gartner estimates that by 2020, 25% of leading […]
Why You Need to Pay Attention to Content & Commerce
Recently, I heard a great quote about the current state of eCommerce: “We’ve made it simple to buy but hard to shop.” Think about that for a moment – online shopping has come a long way over the past couple of decades. We can Google a term and find the exact item we’re looking for […]
Merging Content and Commerce: How to Get from Point A to B
It’s no surprise to anyone in digital commerce that content plays a major role in influencing purchases. Organic, email, and cost-per-click (CPC) are among the top drivers of sales for eCommerce sites.1 Additionally, 68% of B2B buyers prefer to research purchases online, up from 53% in 2015.2 Going from a commerce-driven site to one that […]
Why Integrating Content And Commerce Is Crucial for B2B
Content plays a significant role in converting browsers into buyers, especially for B2B commerce. In fact, 65% of B2B buyers start their purchase journey by researching search engines. However, the more eye-opening stat is that 16% of B2B buyers make their final purchases from industry distributor sites that provide the most credible product details and […]
Why You Need A B2B Omni-channel Digital Strategy
What’s one of the biggest turn-offs for today’s digitally savvy customers? Fragmented buying experiences. Whether you’re a B2B or B2C buyer, the path to purchase is no longer linear and offline. In fact, there’s an increasing expectation for a seamless experience across all channels and interactions. Decreasing service costs is one of the primary motivations […]
Why Are Consumers Abandoning Carts?
A recent blog post written by Erin Wold, a member of Perficient Digital, discusses the top five reason for consumers abandoning carts on eCommerce sites. Most all of us, being consumers, have a pretty good idea why carts are abandoned because we do it ourselves. But we don’t think of the business impact unless we […]
Do You Have What It Takes to Transform Your B2B eCommerce?
As digital commerce has affected our daily lives as consumers, it’s also shaped the expectations of B2B buyers. Buyers in B2B are more accustomed to a buyer’s journey that includes digital experiences well before and long after the sale. 68% of B2B buyers prefer to research online on their own, up from 53% in 20151 […]
How to Transform The Digital Experience for B2B Commerce
B2B customers are changing the game of digital commerce. Some call it the “Amazon Effect,” but buyers in B2B are more accustomed to a buyer’s journey that includes digital experiences well before and long after the sale. They expect seamless, omni-channel experiences, accurate and detailed product and inventory information, one-click purchasing, and 24/7 self-service access. […]
How Cognitive Computing Can Uplift Your eCommerce
Cognitive computing is quickly gaining ground in the marketplace and already influencing our lives. Brands like Staples and 1-800-Flowers.com have implemented cognitive systems for a variety of use cases. For Staples, it’s their “Easy Button” that allows customers to use voice commands to place orders via a smartphone app. Or consider 1-800-Flowers.com, which has grown […]
Best B2B Experience – Magento Imagine 2017 Winner
Each year at the Magento Imagine Event, Magento recognizes merchants and solution partners for exceptional work done using Magento sites under several categories; such as: Best Web Design, Best Mobile Experience, Best B2B User Experience etc. This year Magento received over 250 entries and it was extremely competitive to be shortlisted. Perficient Digital is so […]
CX, UX, and Design Take Center Stage at #MagentoImagine
At the Magento Imagine 2017 conference, there has been an emphasis on focusing on great Customer Experience (CX), User Experience (UX), and Design. CX encompasses all the interactions a person / customer has with your brand. Measured in: overall experience likelihood to continue use likelihood to recommend to others UX is part of a broader […]