Mary Anderson and the Windshield Wipers Mary Anderson, who visited NYC on a snowy day in the early 1900s, saw the need for manual wipers that the driver could use from inside the vehicle. In 1905, Mary Anderson invented windshield wipers to improve driving in rain and snow. Before the invention of windshield wipers, drivers […]
Posts Tagged ‘automotive’
Let’s Leave Behind Electric Vehicle Tunnel Vision
Automotive innovation is only speeding up as we head into 2024, but it might not look that way when focusing on electric vehicles. In the last few months of 2023, it seemed the headlines were only filled with bad news about OEMs who had invested in EVs and struggled to get them off the lots. […]
The Future of the Automotive Shopping Landscape Powered by Unified, Immersive, Frictionless Buying
One of my favorite memories as a kid was going to the car dealership with my dad and watching him beat up (figuratively, of course) the sales associate who was trying to sell him a new truck. The sales associate wanted one price; my father wanted a very different price. Round and round they went, […]
Happy Holidays from the Perficient Automotive Team
This is a special week for me both personally and professionally. Personally, I am looking forward to spending the holidays with my wife of 18 years who supports me in everything and has been such a great life partner. We are spending the holidays on Lake Huron with her mom, who I cherish. I also […]
Dealership Transformation Extends Beyond the Dealership
When I hear the term “dealer transformation,” I always think that the term is too narrow in speaking about just the transformation within the dealership. There is no doubt that the consumer today has very different expectations and preferences concerning dealerships and shopping experiences than the consumer of ten years ago, and dealerships need to […]
Is Loyalty Dead? Automotive & Mobility Experts Discuss During Our London Event
Alongside our partners HCLSoftware and AWS, we hosted an automotive panel in London and invited major OEMs as well as other innovative leaders in the industry. Mark Felix, the CMO of The AA in London, was the keynote speaker followed by Martin Tavener, CTO of Commerce at HCLSoftware. I’m proud to have been a part […]
EVs and the Evolution of Automotive Commerce: Highlights from Our Detroit Event
At the beautiful Shinola Hotel in downtown Detroit, we invited a distinguished group of automotive and mobility industry leaders to participate in a discussion on the current state of the industry. The conversation was lively, and we traded ideas, theories, and suggestions on how OEMs and automotive suppliers could thrive in this changing industry. The […]
Without a Handle on Data, OEMs Will Lose Out on Connected Vehicles
We’re on the fast track to fully connected and automated vehicles. Consumers are no longer tolerating the standard non-connected car in which information is stored locally. This information dies where it stays because that car does not interact with any server that can utilize the data. For example, standard car users are missing out on: […]
Connected Vehicles Highlight Big Opportunities and Concerns For OEMs
Probably the most important realization of the automotive industry is that it is not just changing or even evolving — it is literally being redefined. The North Star has changed for OEMs from manufacturing to software and big data plays. These devices on wheels aren’t just vehicles anymore. At least not in the traditional definition. […]
Digital Accessibility is Critical to Automotive UX
Digital Accessibility Is Critical to Automotive UX Automotive companies are faced with so many challenges as the industry evolves faster than ever – yet a problem that has plagued them for ages continues to stick around: accessibility. While the younger generations stay in focus as the consumers to delight with new products and services, the […]
Driving Automotive Excellence and Success with Keith Tomatore’s “One Team, One Mission” Mindset
When paving your career path, it’s important to find something you love that doesn’t feel like work. Living in Detroit, also known as “Motor City,” long-time industry veteran of the automotive space, Keith “KT” Tomatore fully embodies this sentiment as Perficient’s Global Automotive Lead. KT is a transformational automotive leader who propels global companies […]
Why Aren’t We Helping Your Automotive Company?
Why aren’t we helping your company accelerate your business outcomes? At the size of over 7,500 teammates throughout the globe, the sun never sets on Perficient. We consistently deliver results onshore, near shore, and offshore for 7 out of the top 10 global OEMs, and we have long-term partnerships with 95% repeat business rates that […]