Posts Tagged ‘automotive digital experience’

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Ever-increasing and evolving customer expectations pose a challenge to businesses, regardless of their […]

Automotive dealerships are changing the searching and purchasing process. These dealerships are taking steps to implement a new omnichannel experience. Think back to the last time you bought a car. About your experience as a customer; thinking about vehicle details you are looking for, visiting dealerships, haggling with price or financing. Keep in mind, everybody […]

The automotive industry is continuously producing innovations that feature and support wireless connectivity, sensors, AI, smart infrastructures, and automation. These innovations have seeped into many areas of the industry, from the buying process to driving to servicing. What’s fascinating is that many of the current and emerging trends share the same common denominator, and that […]

Think back, and we are talking about 30 to 40 years ago; when a company would release a new car. These different automobiles would be completely new in regards to the make and design. It was exciting to see the fresh new features and styles that the companies would introduce. That is what people wanted. […]

The automotive world is focusing on a different tactical approach to meet customer expectations and increase sales. While brick and mortar remain the dominant sales channel, the industry is hoping that digital can help drive additional sales. The reason automotive companies are pushing mobile and digital: Easier buying and selling process for customers Existing customers […]